# Hands-On Promotions Lexus Dark Ride Adds Luxury Eco Driving Glove by Linda Loudermilk to Perks By Katie Cordrey | Published 2010-08-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-eco-driving-glove References: [eco-chick](http://eco-chick.com/2010/07/6057/lexus-teams-up-with-eco-fashion-trailblazer-linda-loudermilk/) & [lexusenthusiast](http://lexusenthusiast.com/2010/06/10/lexus-dark-ride-vip-card-giveaway/) Linda Loudermilk, known for her [eco fashion designs](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini), has created a luxury eco driving glove that [Lexus](https://www.trendhunter.com/trends/lexus-meraki-on-wheels) is offering at a discount as part of the Lexus Dark Ride promotion. The hand crafted gloves are made in the USA of recycled water bottles, mud-dyed cotton and recycled leather. Lexus has partnered with Loudermilk, offering the luxury eco driving glove to promote the the Lexus CT 200h hybrid. A limited number of the designer gloves are available at a discount to holders of the Lexus Dark Ride VIP card. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco Fashion:** Opportunity for designers to create sustainable and luxurious fashion pieces using eco-friendly materials such as recycled materials and organic fabrics. - **Green Promotions:** Promotions that incorporate eco-friendly products as rewards or initiatives suggest promoting environmentally conscious brands. - **Luxury Sustainable Accessories:** The creation of high-end accessories made from sustainable materials, such as recycled leather, can attract ethical consumers who are willing to pay a premium. ### Where This Applies - **Automotive:** Car manufacturers can add sustainable and eco-friendly features to their cars, such as hybrid or electric models, and partner with eco-friendly fashion brands to positively impact the environment and offer more eco-friendly products to customers. - **Fashion:** Eco-conscious fashion brands can collaborate with automobile companies to create fashionable and eco-friendly accessories that resonate with the environmentally conscious consumer. - **Retail:** Stores can increase sales by offering eco-friendly product lines or collaborations with environmentally conscious designers and companies. ## Related on Trend Hunter - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Customized Character-Themed Vehicles](https://www.trendhunter.com/trends/elphaba-tx.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Luxury Hoverboard NFTs](https://www.trendhunter.com/trends/hoverboard-nfts.md) - [Off-Road OEM-Modified SUVs](https://www.trendhunter.com/trends/lexus-lx-600-alpine-lifestyle.md) - [Bespoke Textile-Focused Mittens](https://www.trendhunter.com/trends/linkdesigns.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md)