# Premium Dirt-Eliminating Doormats The RiZZ 'The New Standard' Luxury Doormat is Efficient By Michael Hemsworth | Published 2018-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-doormat References: [thegadgetflow](https://thegadgetflow.com/portfolio/new-standard-luxury-doormat/) & [rizz.design](https://www.rizz.design/product/doormat-the-new-standard-new/) Doormats are somewhat disposable given they're used as a way to keep dirt and other debris out of your home, but the RiZZ 'The New Standard' luxury doormat takes things in a different direction. Suitable for placement at any door in your home, the mat works by removing up to 80% of the [dirt and debris](https://www.trendhunter.com/trends/krcher-rvf-7-comfort-extra) that is on your shoes no matter what kind of tread that have that might be hiding it from view. This is achieved thanks to the [aluminum design](https://www.trendhunter.com/trends/antifatigue-mat-range) that is packed with torque strips and a strip brush to clean shoes thoroughly before you enter. The RiZZ 'The New Standard' luxury doormat is simple to clean, requires minimal effort and comes as a response to the rising number of consumers looking for upstream ways to [keep their homes tidy](https://www.trendhunter.com/trends/automated-cleaning-device). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Efficient Doormat Technology:** The RiZZ 'The New Standard' luxury doormat showcases an innovative design that efficiently removes up to 80% of dirt and debris from shoes, presenting an opportunity for the development of advanced doormat technology. - **Upstream Home Cleaning Solutions:** The increasing demand for upstream home cleaning solutions, like the RiZZ 'The New Standard' luxury doormat, presents a disruptive innovation opportunity for businesses to develop more effective and efficient products in this space. - **Minimal Effort Cleaning Innovations:** The RiZZ 'The New Standard' luxury doormat's simple and low-effort cleaning process highlights the potential for disruptive innovations that prioritize convenience and ease-of-use in cleaning products and solutions. ### Sectors Adopting This - **Home Cleaning Products:** The RiZZ 'The New Standard' luxury doormat's efficient dirt-eliminating design opens up opportunities for disruptive innovation in the home cleaning products industry. - **Interior Design:** The sleek and stylish design of the RiZZ 'The New Standard' luxury doormat presents a disruptive innovation opportunity in the interior design industry, where functional and aesthetically pleasing products are in demand. - **Sustainable Materials:** The use of aluminum and other sustainable materials in the RiZZ 'The New Standard' luxury doormat paves the way for disruptive innovations in the sustainable materials industry, catering to eco-conscious consumers. ## Related on Trend Hunter - [Pawprint-Adorned Door Mats](https://www.trendhunter.com/trends/pawprint-door-mat.md) - [Recycled Private-Brand Decor](https://www.trendhunter.com/trends/entrance-mat.md) - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Custom-Crafted Car Mats](https://www.trendhunter.com/trends/3w-mats.md) - [Autonomous Carpet-Scrubbing Robots](https://www.trendhunter.com/trends/robot-carpet-cleaner.md) - [Style-Conscious Cleaning Tools](https://www.trendhunter.com/trends/everyday-cleaning-tools.md) - [Dust-Based Soft Slippers](https://www.trendhunter.com/trends/done-dusted.md) - [Machine-Washable Rug Ranges](https://www.trendhunter.com/trends/rugello-by-kleentex.md)