# Luxury Dog Beds Gold Threaded Mattress For Your Dog to Pee On By Alex Covert | Published 2008-08-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-dog-beds-gold-threaded-mattress References: [luxist](http://www.luxist.com/2008/08/13/22k-gold-thread-pet-mattress/) & [nytimes](http://www.nytimes.com/2008/08/07/garden/07pets.html/partner/rssnyt/?_r=2&oref=slogin&oref=slogin) Magniflex is an Italian mattress company. They offer a wide range of shapes and sizes of mattresses - including one that is threaded with 22-karat gold ($24,000 - $30,000). It's no surprise that this product didn't sell very well. But maybe they were targeting the wrong customers? It seems the company is now going to market this product for DOGS! **Implications** - Pets have taken the place of children in some people's homes, and [luxurious pet accommodations](https://www.trendhunter.com/trends/goyard-pet-luxe) are the most ostentatious manifestation of our collective need to pamper our four-legged friends. From [antibacterial bedding coated in gold](https://www.trendhunter.com/trends/cooling-bed) to [four-poster pet beds](https://www.trendhunter.com/trends/wyrmwood-doublesided-dog-bed), the luxury pet market has shown that there are no boundaries -- or signs of slowing down. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Pet Accommodations:** Opportunity for creating extravagant and high-end products for pampered pets. - **Expanding Luxury Pet Market:** The luxury pet market is growing rapidly, presenting lucrative opportunities for businesses to cater to pet owners' desires for extravagant pet products. - **Redefining Pet Ownership:** Pets are being treated as family members, leading to innovative products that blur the line between human and pet luxury. ### Where This Applies - **Pet Products:** Opportunity for pet product manufacturers to create luxury and high-end pet items, such as beds, clothing, and accessories. - **Home Decor:** Luxury pet accommodations open up possibilities for home decor companies to design and produce stylish and high-end pet furniture. - **Luxury Goods:** Companies in the luxury goods industry can tap into the growing demand for extravagant pet products and create exclusive pet accessories. ## Related on Trend Hunter - [Modern High-Performance Dog Beds](https://www.trendhunter.com/trends/dog-bed1.md) - [Human-Quality Dog Beds](https://www.trendhunter.com/trends/human-quality-dog-beds.md) - [Luxury Pet Accessories](https://www.trendhunter.com/trends/giobagnara.md) - [In-Hotel Human Dog Beds](https://www.trendhunter.com/trends/plufls.md) - [Anti-Fatigue Artisan-Made Dog Beds](https://www.trendhunter.com/trends/miacara-comodo-dog-bed.md) - [Multi-Use Dog Beds](https://www.trendhunter.com/trends/foldable-human-dog-bed.md) - [Human-Sized Dog Beds](https://www.trendhunter.com/trends/plufl.md) - [Luxurious Bed Comforters](https://www.trendhunter.com/trends/luxurious-bed-comforter.md) - [Comfortable Orthopedic Dog Beds](https://www.trendhunter.com/trends/orthopedic-pet-bed.md)