# Canine Charm Collars Fiercely Fashionable Luxury Dog Accessories from BowhausNYC By Katie Cordrey | Published 2010-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-dog-accessories References: [blogs.discovery](http://blogs.discovery.com/daily_treat/2010/01/add-fido-flair-with-old-school-collar-charms.html) & [bowhausnyc](http://bowhausnyc.com/accessories) Ruby Chan was the frustrated owner of Mao, a little pug dog with a hankering for fashion. Mao wanted something more hip than what was in the marketplace. So Ruby, like any good fashion designing pet owner, decided to design a line of luxury dog accessories: exceptionally cool [collars](https://www.trendhunter.com/trends/k9-wear), charms and leashes. Chan started BowhausNYC to create fun and funky, beautiful and functional luxury dog accessories for Mao and other like-minded mutts. Collars sell for $50-$150 and charms are $18-$28. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pet Accessories:** Disruptive innovation opportunity: Create a high-end line of pet accessories that combine fashion and functionality. - **Personalized Pet Products:** Disruptive innovation opportunity: Develop customizable pet accessories that allow owners to add unique touches and designs. - **Fashion for Pets:** Disruptive innovation opportunity: Design a line of pet accessories that reflect the latest fashion trends and styles. ### Sectors Adopting This - **Pet Fashion:** Disruptive innovation opportunity: Revolutionize the pet fashion industry by introducing innovative and stylish designs. - **E-commerce:** Disruptive innovation opportunity: Build an online platform for purchasing luxury pet accessories, delivering convenience and accessibility. - **Pet Retail:** Disruptive innovation opportunity: Create a boutique-style pet store that specializes in high-end pet accessories, providing a unique shopping experience. ## Related on Trend Hunter - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Fashionable Vegan Dog Collars](https://www.trendhunter.com/trends/pupchies.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md) - [Customizable Pet-Inspired Accessories](https://www.trendhunter.com/trends/ruff-gems.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Camp-Inspired Dog Collar Charms](https://www.trendhunter.com/trends/dog-collar-charms.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md)