# Awareness-Raising Luxury Diapers The Diapér by Goop Brings Attention to the Diaper Tax By Laura McQuarrie | Published 2022-05-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-diaper References: [designtaxi](https://designtaxi.com/news/418688/Gwyneth-Paltrow-s-Goop-Outrages-With-120-Luxury-Diaper-For-A-Good-Reason/) & [instagram](https://www.instagram.com/p/CdcA-ABgK80/?utm_source=ig_embed&ig_rid=c7b181c2-bece-41c9-aedc-8e516724ee2b)  From jade eggs to proactively named candles, Gwyneth Paltrow’s [Goop](https://www.trendhunter.com/trends/goop-1) knows how to get people talking about its alternative wellness products—including a $120 "luxury diaper." This product boasts a bergamot scent, virgin alpaca wool lining and amber gemstones but this time, the product is being used to highlight the diaper tax that impacts low-income families. The price of the luxury diaper (which officially goes by the name The Diapér) was chosen to represent the figure that diaper tax could cost families each year. Diapers are not listed as essential items across 33 states and they are taxed at the same rate as other luxury goods. To bring awareness to this issue, Goop is working with the nonprofit organization [Baby2Baby](https://www.trendhunter.com/trends/healthybaby1) to help bring basic necessities, including diapers, to low-income families and parents in need. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Luxury Diapers:** Creating luxury products that serve specific causes or messages can raise awareness and funds for charities or nonprofits. - **The Diaper Tax:** Highlighting taxes on essential items like diapers can lead to a call for change in government policies and regulations. - **Alternative Wellness Products:** Innovative products that bridge the gap between luxury and health can attract a new group of consumers that prioritize wellbeing. ### Who This Affects Most - **Nonprofit:** Nonprofit organizations and charities can benefit from collaborations with luxury brands and products to raise awareness and funds for their causes. - **Consumer Goods:** Creative marketing and partnerships with social causes can position consumer goods as responsible and ethical options for consumers. - **Health and Wellness:** Innovative and unique health and wellness products can tap into a consumer market that values self-care and unique experiences. ## Related on Trend Hunter - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Cotton-Enhanced Diaper Prints](https://www.trendhunter.com/trends/diaper-line.md) - [Festive Cartoon Diapers](https://www.trendhunter.com/trends/grinchthemed-diapers.md) - [Philanthropic Diaper Partnerships](https://www.trendhunter.com/trends/healthybaby1.md) - [Odor-Absorbing Diaper Cans](https://www.trendhunter.com/trends/diaper-can.md) - [Environmentally Conscious Baby Diapers](https://www.trendhunter.com/trends/treefree-diapers1.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Aloe-Coated Diaper Lines](https://www.trendhunter.com/trends/pampers-1.md) - [Quilted Leather Novelty Diapers](https://www.trendhunter.com/trends/pit-diaper.md)