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# Aerodynamic Luxury Crossover SUVs
The New BMW X3 Promises Improved Highway Performance

By Rahul Kalvapalle | Published 2017-06-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-crossover-suv
References: [newatlas](http://newatlas.com/bmw-x3-third-generation-suv/50219/) & [press.bmwgroup](https://www.press.bmwgroup.com/global/article/detail/T0271778EN/the-new-bmw-x3)

When it comes to the luxury crossover SUV market, there's no question that the BMW X3 is a pioneer, and the German automaker is choosing not to rest on its laurels by introducing an improved version of the X3 that looks largely the same but features a range of improvements.

The latest and greatest BMW X3 now has a meaner design, a longer body as well as highly detailed performance additions such as grille shutters that allow for more aerodynamic performance on high-speed highway rides, whilst also helping cool the engine and giving the vehicle a fresh exterior appearance. This SUV will be able to zoom from zero to 100 km/h in only 4.8 seconds thanks to a top-of-the-line diesel engine.

This is a wonderful example of an industry-leading vehicle receiving surgical improvements to improve its appearance and performance, without messing with the formula that has made it such a stand-out product in the luxury crossover SUV market.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 23% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Aerodynamic Improvements in Luxury Crossovers:** Luxury automakers are incorporating aerodynamic features to improve highway performance while maintaining a sleek design.
- **Diesel Engines in Luxury Crossover Suvs:** Luxury automakers are introducing diesel engines in their crossover SUVs to offer better fuel efficiency without sacrificing performance.
- **Surgical Improvements in Luxury Crossover Suvs:** Luxury automakers are making specific surgical improvements in their standout models to enhance their performance, appearance and maintain their market dominance.

### Sectors Adopting This

- **Luxury Automotive:** Luxury automakers can leverage aerodynamic improvements and diesel engines in their crossover SUVs to offer better performance, fuel efficiency, and enhance their customer experience
- **Automotive Manufacturing:** The automotive manufacturers can cater to the burgeoning demand for luxury crossover SUVs by offering aerodynamically improved luxury models with high-performance diesel engines.
- **Sustainable Transportation:** Luxury crossover SUVs with diesel engines can be marketed as sustainable transportation options, as they offer better fuel efficiency, reduced emissions, and an overall eco-friendly experience.

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