# Luxury Communication Devices The Tag Heuer Meridiist By Andres Colmenares | Published 2008-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-communication-tag-heuer-meridiist References: [xatakamovil](http://www.xatakamovil.com/2008/04/17-tag-heuer-meridiist) & [meridiist-phone](http://meridiist-phone.com/) [Tag Heuer](https://www.trendhunter.com/trends/tag-heuer-timepiece) has announced the official launch of the Meridiist, the first luxury mobile phone of this watch brand. Their partner in this venture is Modelabs, a company based in Paris which works as a Customized Design Manufacturer (CDM) that design, develop and distribute mobile phones, accessories, and services for operators, retailers and major brands as Hummer, Levis and MTV. The product idea came from a design meeting in the Swiss company's headquarters were they realized how unhappy they were about mobile phone design. The Tag Heuer Meridiist mobile phone is made from watch-making stainless steel and has two unscratchable 60.5 carat sapphire crystal displays. It displays the time in a 96x76 monochromatic OLED screen in the upper part of the phone and comes with a 2.0 megapixel camera, MP3 player and bluetooth technology. The Tag Heuer Meridiist mobile phone will be available in September 2008 in Tag Heuer boutiques and selected watch and jewelry stores. The price tag of the Meridiist will be somewhere between 3,400-3,900 euros, depending on the chosen modification. It seems like [Vertu](https://www.trendhunter.com/trends/metavertu) will finally have some serious competition. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Luxury Communication Devices:** The trend of luxury brands entering the mobile phone market with high-end communication devices. - **Custom Design Manufacturing:** The trend of companies specializing in customized design manufacturing for mobile phones and accessories. - **Disruptive Phone Design:** The trend of luxury brands focusing on innovative and unique phone designs. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry, as luxury brands introduce high-end mobile phones to their product offerings. - **Mobile Phone Manufacturing:** The mobile phone manufacturing industry, as companies specialize in customized design and manufacturing for mobile phones and accessories. - **Consumer Electronics:** The consumer electronics industry, as luxury brands disrupt phone design and introduce unique and innovative features. ## Related on Trend Hunter - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md) - [Demure Specialty Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-60-rs-ultimate-design.md) - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md)