# V-Day-Specific Branding Initiatives Smith&+Village Outfits Harvey Nichols' Luxury Chocolates By Kalin Ned | Published 2019-02-04 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-chocolates1 References: [smithandvillage](https://www.smithandvillage.com/) & [harveynichols](https://www.harveynichols.com/int/gifts/food-and-wine-gifts/?F_F=VDGifts/) As [Valentine's Day](https://www.trendhunter.com/trends/delysia-chocolatier-valentines-day) is fast-approaching, Smith&+Village assists British Department store Harvey Nichols with the presentation of its luxury chocolates. The retail establishment's food collection underwent a massive rebrand in 2018 and this extends to 2019 as the romantic holiday is around the corner. The luxury chocolates enjoy bold and rosy packaging that also references digital cultures. The highly visual and attention-captivating boxes come in different sizes — five, to be exact, and boast cheerful 'I Heart Emoji U' with a skinny typeface. This is an incredibly playful and clever take on the 'I Love You' in contemporary times. While the skillfully handmade truffles are sure to delight the taste buds, the stylish appearance of the treats is truly attractive. This makes Harvey Nichols' luxurious chocolates a boldly design-forward, multi-sensational experience. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Key Themes Behind This Trend - **Valentine's Day Branding:** Opportunity for businesses to create specific branding campaigns or products targeting the Valentine's Day market. - **Bold Packaging:** Designing visually striking and attention-captivating packaging can make a product stand out. - **Handmade Luxury Treats:** Consumers are willing to pay a premium price for high-quality, artisanal products. ### Where This Applies - **Food Retail:** Opportunity for food retailers to create unique and upscale products for special occasions like Valentine's Day. - **Graphic Design:** Opportunity for graphic designers to create customized packaging that conveys the spirit of the holiday or special occasion. - **Artisanal Food Production:** Opportunity for food artisans to create high-quality products with unique flavor and visual appeal. ## Related on Trend Hunter - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md) - [Romantic Swiss Chocolatier Gifts](https://www.trendhunter.com/trends/lderach-valentines-day.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md)