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# Luggage Purse Smartphone Cases
The Louis Vuitton Petite Malle Luxury Case is for the iPhone

By Michael Hemsworth | Published 2016-10-07 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-case
References: [damngeeky](http://www.damngeeky.com/2016/10/07/44764/louis-vuitton-petite-malle-iphone-case-not-everyone.html) & [louisvuitton](http://www.louisvuitton.com/)

The Louis Vuitton Petite Malle is the latest luxury case to come off the runway, but the product from the luggage fashion house isn't a purse, but rather a smartphone protector.

Designed for the [iPhone](https://www.trendhunter.com/trends/mujjo-iphone-cases), the Louis Vuitton Petite Malle case comes in several styles that mimic the design of the original Petite Malle from the fashion brand. The Louis Vuitton Petite Malle cases were shown on the runway in Paris and teased beforehand by Nicolas Ghesquiere on the creative director's [Instagram](https://www.trendhunter.com/trends/keepall-bag) account.

The Louis Vuitton Petite Malle luxury case brings the opulence and design of the fashion brand down to a functional level for fashion-conscious consumers. There's no word yet on the availability of the Louis Vuitton Petite Malle case, but preliminary reactions have already garnered tons of interest in the product.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Luxury Smartphone Cases:** Opportunity for fashion brands to create functional smartphone cases that embody their luxury brand aesthetic.
- **Runway-inspired Phone Cases:** Designers can create cases for smartphones that mirror the designs of their fashion lines shown on runways.
- **Fashion Accessories for Technology:** Opportunity to create a new market for luxury fashion accessories specifically designed to complement and protect technology devices like phones.

### Who This Affects Most

- **Fashion:** Fashion brands can diversify their offerings to create cases, covers, and other accessories for technology devices, which can lead to new sources of income.
- **Technology:** Tech companies can collaborate with luxury brand fashion designers to create crossover products that showcase both trendy design and strong functionality.
- **Accessories:** With the growing market for smart products, the accessories industry has an opportunity to expand their offerings to include high-quality protective cases and covers.

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