# Sustainable Luxury Skincare Curata Combines Luxury Body Care with Potent Non-Toxic Ingredients By Laura McQuarrie | Published 2018-06-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-body-care References: [thedieline](http://www.thedieline.com/blog/2018/6/2/curata) & [curatabeauty](https://curatabeauty.com/en/) Cūrata is a new [luxury body care brand](https://www.trendhunter.com/trends/bdy) that prioritizes sustainability—as its very name has Latin roots that means "to restore" or "to care for." Cūrata's luxury body care line fuses [sustainably beauty with pure botanical perfumes](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) to create a natural, cruelty-free beauty experience. As an emerging green beauty brand, Cūrata worked with Haryco Branding & Design on the development of standout packaging and its visual brand identity. The brand sets itself apart with a natural color scheme that conveys the elegance and natural vibrancy of its products. The first two flagship products from the brand are the Dulceo botanical perfume extract and the multi-use Aure oil, which nourishes the skin with antioxidant-rich ingredients. Cūrata's green beauty product range is only made with ingredients that are non-toxic, biodegradable and mindfully sourced. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Luxury Skincare:** There is a growing trend towards sustainable luxury skincare that combines high-end products with non-toxic ingredients and eco-friendly practices. - **Natural Botanical Perfumes:** The use of pure botanical perfumes in luxury body care products is gaining popularity as consumers seek natural and non-synthetic fragrance options. - **Mindful Beauty:** The rise of mindful beauty focuses on using products with non-toxic, biodegradable, and ethically sourced ingredients for a holistic and environmentally friendly beauty experience. ### Industries Being Reshaped - **Green Beauty Brands:** Emerging green beauty brands have the opportunity to disrupt the skincare industry by offering sustainable luxury products that prioritize non-toxic ingredients and eco-friendly practices. - **Packaging and Branding:** There is a need for specialized packaging and branding agencies that can help luxury body care brands create standout designs that convey elegance and natural vibrancy while remaining sustainable and eco-friendly. - **Natural Fragrance Industry:** The demand for natural botanical perfumes in luxury body care products opens up opportunities for the growth and innovation of the natural fragrance industry, focusing on non-synthetic and eco-conscious options. ## Related on Trend Hunter - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Hybrid Body Care Brands](https://www.trendhunter.com/trends/hybrid-body-care-brand.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Fruit-Infused Bodycare](https://www.trendhunter.com/trends/ciroa.md) - [Bio-Luxurious Body Creams](https://www.trendhunter.com/trends/cyklar.md)