# Bottled Bathwater '10 Thousand BC Glacier Bath' Makes Bathing an Opulent Affair By Alex Covert | Published 2009-04-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-bath-water-10-thousand-bc-glacial-water References: [finewaterimports](http://www.finewaterimports.com/water.imports/Glacier_Bath/info) Forget about *drinking* bottled water--now you can *bathe* in it! Based on the 10 Thousand BC brand of fine imported water, Glacier Bath hails from the Coastal Glacier Range in British Columbia, Canada. It can be shipped in bulk to “health-conscious and environmentally-aware high-end urbane sophisticates.” To learn more about 10 Thousand BC Glacier Bath and to laugh at its very adjective-filled description, be sure to check out the site below. **Implications** - Consumers have become extremely health-conscious due to media reports of medical statistics. As such, items which appear to benefit consumers on a physical health level are likely to garner the business of customers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Bottled Bathwater:** The trend of premium water brands expanding their offerings into bathwater provides a unique opportunity for luxury personal care. - **Health-conscious Bathing:** With the rise of consumer interest in preventative health practices, there is potential for innovative bath products that offer physical health benefits. - **Eco-friendly Luxury:** As environmentally-aware consumers seek out luxury goods with a lower carbon footprint, the market for sustainable bath products is poised for growth. ### Where This Applies - **Premium Water Brands:** Premium water brands have an opportunity to expand their product lines beyond drinking water by offering complementary bath products. - **Personal Care:** Personal care companies can capitalize on the trend of health-conscious bathing by developing innovative products that promote physical wellbeing. - **Sustainable Luxury:** Luxury brands can differentiate themselves in the market by offering eco-friendly bath products and appealing to environmentally-aware consumers. ## Related on Trend Hunter - [Luxury Bathing Ranges](https://www.trendhunter.com/trends/baina-1.md) - [Collaborative Ice Bath Experiences](https://www.trendhunter.com/trends/ice-bath.md) - [Ice-Filled Shower Heads](https://www.trendhunter.com/trends/glacial-shower-shower-head.md) - [Barrel-Style Ice Baths](https://www.trendhunter.com/trends/ice-barrel.md) - [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Value-Forward Bath Bundles](https://www.trendhunter.com/trends/bathorium-value-bundles.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Unconventional Bubble Baths](https://www.trendhunter.com/trends/bubble-bath-gift-set.md)