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# Pre-Loaded Luxury Totes
Jam Love's Luxury Bag Comes with the 5 Items That Women Desire Most

By Laura McQuarrie | Published 2014-08-27 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-bag
References: [luxurylaunches](http://luxurylaunches.com/fashion/the-ultimate-tote-comes-with-the-best-of-10-things-that-women-desire.php) & [jamlove](http://www.jamlove.co.uk/files/SHOP.html)

Most women do not have a problem filling up a purse, but to provide shoppers with a head start, Jam Love's Ultimate Handbag comes loaded with the 5 most desired items by women.

After surveying a group of women, it was revealed that the top five essentials to keep tucked inside a purse include a tablet, a wallet, sunglasses, a camera and a smartphone—although some of the other suggestions were quite humorous, like Chris Hemsworth’s room key, a bottle of wine or a puppy. In response to this, Jam Love created its [Shibaura Travel Tote](https://www.trendhunter.com/trends/dropshop) with women in mind and filled it with the very best luxury items like a Vertu Signature Touch phone, a [Burberry](https://www.trendhunter.com/trends/trench-coat) leather wallet, an iPad Air; a Sony Cyber-shot RX100 III camera and designer [Gucci](https://www.trendhunter.com/trends/beauty-wellness-bag) sunglasses.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 75% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Pre-loaded Luxury Totes:** Opportunity for luxury brands to create pre-loaded totes with high-end essentials that cater to specific target audiences.
- **Ultimate Handbag:** Opportunity for bag designers to create customizable handbags that come pre-loaded with essential items based on individual preferences.
- **Luxury Accessories Bundling:** Opportunity for retailers to bundle luxury accessories together in pre-loaded packages, providing convenience and added value to shoppers.

### Industries Being Reshaped

- **Luxury Goods:** Opportunity for luxury goods companies to tap into the trend of pre-loaded totes and offer high-end products bundled together.
- **Fashion:** Opportunity for fashion brands to collaborate with luxury accessory brands and create pre-loaded handbags that combine style and functionality.
- **Retail:** Opportunity for retailers to expand their product offerings by curating pre-loaded totes with a range of luxury items to cater to different customer preferences.

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