# Affordable Minimalist Watches Linjer's Luxury Analog Watches Appeal to the Millennial Collector By Laura McQuarrie | Published 2018-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-analog-watch References: [fastcompany](https://www.fastcompany.com/40434548/heres-why-millennials-are-going-wild-for-inexpensive-analog-watches) & [linjer.co](https://www.linjer.co/pages/preorder) Linjer is a brand that prides itself on creating high-quality, [minimalist and luxury analog watches](https://www.trendhunter.com/trends/ming-3702-minimalist) without the high-end markups. Linjer is able to achieve this by embracing a direct-to-consumer approach that eliminates the middleman. As much as smartphones have done away with the need for consumers to wear a watch purely for the function of telling time, many Millennials are supporting—and founding—watch start-ups with a focus on quality design and [honest affordability](https://www.trendhunter.com/trends/affordable-watches1). Linjer launched a [Kickstarter](https://www.trendhunter.com/trends/vostra-vector) campaign that generated a million dollars in preorders, and it continues to tease its Pre-Order Collections online using a product page with a countdown that shows the precise moment in time when the prices of the Swiss movement watches will increase. Some of the styles offered by Linjer include The Petite, which boasts a feminine design, and The Chronograph, which is sporty. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Brands:** The success of Linjer's direct-to-consumer approach for affordable high-quality watches presents opportunities for other brands to cut out the middleman and reduce markups. - **Luxury for Millennials:** The emergence of high-quality, minimalist, and affordable watches designed for the Millennial market provides opportunities for disruptive innovation in the luxury goods industry. - **Countdown Marketing:** Linjer's use of a countdown to increase the urgency of pre-orders presents an opportunity for other brands to experiment with similar marketing techniques. ### Industries Being Reshaped - **Fashion Accessories:** The emergence of direct-to-consumer luxury watch brands perfectly aligns with increasing consumer demand for affordable and stylish fashion accessories. - **E-commerce:** The success of Linjer's online direct-to-consumer sales model suggests opportunities for other e-commerce platforms to support similar startups and connect them with buyers. - **Consumer Goods:** The success of Linjer's minimalist luxury watches for the Millennial market highlights opportunities for other consumer goods brands to address the unique needs and preferences of this demographic. ## Related on Trend Hunter - [Minimalist Metallic Timepieces](https://www.trendhunter.com/trends/zenith-defy-skyline-cx-edition.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Stealthy Steel Timepieces](https://www.trendhunter.com/trends/streamliner-genesis-2.md) - [Glowing Minimalist Timepieces](https://www.trendhunter.com/trends/ming-3702-minimalist.md) - [Ultra-Affordable Anniversary Watch Designs](https://www.trendhunter.com/trends/affordable-watches1.md) - [Accessible Space Age Timepieces](https://www.trendhunter.com/trends/timex-marlin-jet.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md) - [Accessible Retro-Futurism Timepieces](https://www.trendhunter.com/trends/vostra-vector.md)