# Luxury Air Travel Capsules US Air Force $16 Million Design By Going Like Sixty | Published 2008-07-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-air-travel-capsules-us-air-force-spends-16-million-on-design References: [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2008/07/17/AR2008071703161.html) Four top military officials are in the business of designing luxury air travel, including a 37 inch flat panel television. It just so happens that it's for military luxury air travel. So far they have spent over $16 million on the effort to reduce discomfort while jetting around. Here's why detractors refer to the U.S. military branch as the Air FARCE: For three years, the top brass have spent counter-terrorism funds on [comfort capsules](https://www.trendhunter.com/trends/emirates-4). The top brass have picked colors and carpet and [leather chairs](https://www.trendhunter.com/trends/aerospace-seat-spn01). These aren't concepts either. The production of the first capsule has begun. Of course there was a cost overrun of $331,000 that came from funds to fight terrorists. The generals decided to change the seat color to Air Force blue at a cost of over $68,000. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Luxury Air Travel:** Disruptive opportunity for private aviation to offer luxurious innovative experiences for a niche market of high-paying customers. - **Designing for Comfort:** Disruptive opportunity to design and create new luxury products with advancements in materials science and engineering. - **Personalized Luxury:** Disruptive opportunity for the luxury industry to focus on personalization and unique experiences tailored to the individualized needs of consumers. ### Where This Applies - **Private Aviation:** Personalize services catering to the needs of high-paying customers for luxurious air travel experience. - **Luxury Goods:** Innovation in luxury materials and design to offer unique experiences for premium customer segments. - **Military Technology:** Disruptive opportunity to incorporate luxury design features into military technology as a way of improving troop morale in a cost-effective way. ## Related on Trend Hunter - [Opulent Hotel-Like Jumbo Jets](https://www.trendhunter.com/trends/lufthansa-technik-explorer.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Space Tourism Capsules](https://www.trendhunter.com/trends/space-perspective-1.md) - [Premium Commercial Airlines](https://www.trendhunter.com/trends/magnifica-air.md) - [Modular Concept Aircraft](https://www.trendhunter.com/trends/modular-concept-aircraft.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Haute Hotel-Branded Travel Experiences](https://www.trendhunter.com/trends/four-seasons-private-jet-experience.md)