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# Extravagant Jewelry Advent Calendars
Tiffany & Co.'s Luxury Advent Calendar Costs $112,000

By Laura McQuarrie | Published 2019-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-advent-calendar
References: [highsnobiety](https://www.highsnobiety.com/p/tiffany-co-advent-calendar/) & [tiffany](https://www.tiffany.com)

For the 2019 holiday season, Tiffany & Co. is introducing its first-ever advent calendar and as to be expected, the luxury advent calendar is full of precious jewelry pieces. The debut holiday advent calendar from Tiffany & Co. boasts a price tag that starts at $112,000 and a towering design that is styled to resemble an iconic flagship store in New York City in Tiffany blue.

Inside the keepsake advent calendar, people will find products from the Tiffany T collection, as well as Tiffany’s Everyday Objects like a sterling silver paper cup and a Tiffany Smile pendant in 18k rose gold with diamonds. In all, there are 24 gifts to discover each day until the arrival of Christmas, which makes the whole of December a treat.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 87% | Activity: 90% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Advent Calendars:** The trend of luxury advent calendars offers an opportunity for premium brands to showcase exclusive and high-value products during the holiday season.
- **Experiential Gift Giving:** The trend towards extravagant jewelry advent calendars reflects the growing consumer demand for unique and memorable gifting experiences.
- **Iconic Brand Collaborations:** The partnership between Tiffany & Co. and luxury advent calendars presents an opportunity for brands to collaborate and leverage their prestige to create desirable limited-edition products.

### Sectors Adopting This

- **Jewelry:** The jewelry industry can tap into the trend of luxury advent calendars to create exclusive and high-end holiday offerings, elevating the gifting experience for customers.
- **Luxury Retail:** The luxury retail industry can explore the trend of extravagant jewelry advent calendars to attract affluent customers looking for unique and premium holiday gifting options.
- **Marketing and Branding:** Marketing and branding agencies can help brands seize the opportunity presented by extravagant jewelry advent calendars to create compelling campaigns that emphasize exclusivity and luxury.

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