# Culturally Inspired Luxury Activewear Loveletics Prioritizes Style, Comfort and Sustainability By Kalin Ned | Published 2022-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-activewear1 References: [loveletics](https://www.loveletics.com) Loveletics makes stylish and comfortable luxury activewear available to consumers. Aside from the aesthetic sensibilities inherent in this brand's core collection—from seductive color palettes to intricate maze-like patterns—Loveletics prioritizes sustainable production. All of its garments are made with pre and post-consumer waste such as fishnets, plastic bottles, wood up, and more. Loveletics positions itself as a woman-first brand and, therefore, is on a mission to "elevate and empower women." Claiming to create "culturally inspired luxury activewear," Loveletics' The Club Earth collection fuses "iconic European fashion with distinctive cultural features originating from the hearts and minds of Peruvian tribal women." Playful and supportive, the [eco-conscious luxury activewear](https://www.trendhunter.com/trends/red-run-active) supports one during exercise but can also be utilized as [loungewear or for running errands](https://www.trendhunter.com/trends/soft-motions-collection). Image Credit: Loveletics ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 99% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Luxury Activewear:** The trend of sustainable production in the luxury activewear industry opens up opportunities for brands to innovate and use eco-friendly materials in their designs. - **Culturally-inspired Fashion:** The trend of incorporating distinct cultural features in activewear designs presents disruption opportunities for brands to combine fashion and cultural influences. - **Activewear as Versatile Fashion:** The trend of creating activewear that can be worn to the gym or as loungewear presents opportunities for innovating designs that merge style, comfort, and practicality. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can disrupt and innovate the industry by incorporating eco-friendly materials and cultural features in their activewear designs to cater to sustainability and style-conscious consumers. - **Sustainability Industry:** Innovative sustainability companies provide disruptive opportunities for developing and marketing eco-friendly materials for use in the activewear industry. - **Fitness Industry:** Fitness companies have the opportunity to incorporate stylish and versatile activewear into their business models by collaborating with sustainable and culturally inspired activewear brands. ## Related on Trend Hunter - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Luxe Activewear Fabrics](https://www.trendhunter.com/trends/set-active-unveils-luxform.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)