# Artistically Luxurious Timepieces Graff Diamonds Unveils the World's Most Expensive Timepiece By Itai Buenahora | Published 2014-03-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-timepieces References: [forbes](http://www.forbes.com/sites/anthonydemarco/2014/03/26/graff-to-unveil-55-million-multi-colored-diamond-watch-at-baselworlds-opening-day/) & [luxurylaunches](http://luxurylaunches.com/watches/graff-diamonds-hallucination-is-the-worlds-most-expensive-timepiece-at-55-million.php) Graff Diamonds presents the artistically luxurious timepiece, unveiled as the world's most expensive, at a whopping $55 million. “The Graff Hallucination is a [sculptural masterpiece](https://www.trendhunter.com/trends/jacob-co-and-costa-design); a celebration of the miracle of colored diamonds,” Laurence Graff said in a statement. "...the Hallucination has made my dream a reality." The London-based diamond company and jewelry firm is well-known for making grand statements, and with this visually captivating timepiece that encompasses a multitude of stunning colors, it has achieved so. Covering a kaleidoscope of 110 carats of [rare, fancy colored diamonds](https://www.trendhunter.com/trends/tourbillon-skeleton-rainbow), the "Hallucination" is a vision of royalty and luxury that is said to be "the [most valuable watch ever created](https://www.trendhunter.com/trends/reine-de-naples)." Amidst all of the pretty diamonds and colors, the timepiece does essentially tell time, with a petite and modest dial crafted in the center of the diamond-filled dream watch. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Artistic Timepieces:** There is a growing trend towards timepieces that combine artistry and luxury, offering unique and visually captivating designs. - **Luxury Jewelry:** The luxury jewelry industry is being disrupted by extravagant and exclusive pieces like the Graff Hallucination timepiece, catering to high-end clientele. - **Diamonds as Investments:** Investing in rare, fancy colored diamonds is becoming a trend for those seeking alternative investment options, creating opportunities for diamond companies and investors alike. ### Industries Being Reshaped - **Fine Jewelry:** The fine jewelry industry is embracing the demand for artistically luxurious timepieces, expanding their offerings to cater to affluent customers. - **Luxury Goods:** Luxury brands are capitalizing on the trend of extravagant timepieces, creating a niche market for high-end consumers looking for exclusive and opulent products. - **Investment Industry:** The investment industry is witnessing a rise in the popularity of investing in rare colored diamonds, offering new opportunities for financial institutions and investment firms to cater to this niche market. ## Related on Trend Hunter - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Collaborative Intricate Timepieces](https://www.trendhunter.com/trends/lvkv02-gmr-6.md) - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Artistic Architectural Timepieces](https://www.trendhunter.com/trends/louis-vuitton-tambour-moon-flying-tourbillon.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Haute Jewelry-Like Timepieces](https://www.trendhunter.com/trends/piaget-altiplano-skeleton-mtiers-dart.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md)