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# Luxurious Sportswear Editorials
Wonderland's The Kid Image Series is Athletically Dressed

By Jana Pijak | Published 2014-11-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-sportswear-editorial
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/jordan-sorbom-thomas-cooksey-wonderland/) & [defactoinc](http://defactoinc.com/)

NEXT Models face Jordan Sorbom dons luxurious sportswear pieces in 'The Kid' an athletic-themed editorial for the pages of Wonderland Magazine. The image series is captured by Thomas Cooksey's lens and graces the publication's November 2014 issue.

Styling for the story is courtesy of Andrew Davis who dresses Jordan in a wardrobe of luxurious sportswear picks. The fashions range from printed and oversized sweatshirts along with jersey-inspired tops and studded jackets. The designer pieces include staples from Carven, [Dior](https://www.trendhunter.com/trends/afrofuturism-1) Homme and Ermenegildo Zegna among other labels.

Theo Politowicz is responsible for the edgy editorial's backdrop and set design. He works alongside stylist Andrew, and a beauty team consisting of hair stylist Teiji Utsumi and makeup artist Elias Hove.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 81% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Luxury Sportswear:** Opportunity for luxury fashion brands to create high-end sports-inspired collections and expand their customer base.
- **Printed Sweatshirts:** Opportunity for athleisure brands to incorporate bold prints and designs on their sweatshirts for a unique fashion statement.
- **Edgy Editorial:** Opportunity for photography and editorial companies to create visually striking and unconventional photo shoots to stand out in the crowded media landscape.

### Industries Being Reshaped

- **Fashion:** Luxury sportswear and trendy printed sweatshirts are popular categories, with opportunities for brands to expand their offerings and collaboration efforts.
- **Athleisure:** Market demand for luxurious and high-quality athletic apparel and accessories for those who seek fashion and functionality.
- **Photography:** Increasing demand for edgy and unconventional editorial images and photo shoots in both fashion and non-fashion industries.

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