# Luxe Zig-Zag Ski Hotels This Luxurious Ski Hotel by Bjarke Ingels Group is for Audemars Piguet By Kalin Ned | Published 2018-04-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-ski-hotel References: [archdaily](https://www.archdaily.com/892377/big-unveils-images-of-zig-zag-ski-hotel-in-switzerland) & [big.dk](https://www.big.dk/#projects) Exquisite Swiss watchmaker Audemars Piquet taps into famed [Bjarke Ingels Group](https://www.trendhunter.com/trends/3d-printed-hotel) for the development of an extravagant and luxurious ski hotel. The [Audemars Piguet Hotel des Horlogers](https://www.trendhunter.com/trends/avi-co) is like no other since the building design boasts a zig-zag structure. Situated in the scenic Vallée de Joux, Switzerland, the luxurious ski hotel offers patrons a one-of-a-kind experience during their winter vacation. The elaborate design of the building inconspicuously ties into the hilly landscape of the resort. The zig-zag pattern extends from the bottom to the roof and beckons "guests to descend on skis toward the trails of the Vall de Joux" from their room. The end of the zig-zag path ends with the Watchmaker's Path which is informed by a famous journey from Vallée de Joux to Geneva. Photo Credits: Bjarke Ingels Group ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 90% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Extravagant Hotel Designs:** Luxury hotels are incorporating unique and extravagant designs to provide immersive guest experiences. - **Integration of Landscape in Architecture:** Architects are using the natural landscape to inform the construction of buildings and create a seamless experience for visitors. - **Luxury Ski Resorts:** As skiing becomes more popular, luxury ski resorts are offering unique and luxurious experiences to attract high-end customers. ### Where This Applies - **Hospitality:** The hospitality industry can take advantage of the trend towards unique hotel designs to attract more customers and create memorable experiences. - **Architecture:** Architects can integrate the natural landscape into their designs to create innovative and interesting buildings that complement their surroundings. - **Ski Resorts:** Ski resorts can differentiate themselves from competitors by offering unique and extravagant experiences that appeal to high-end customers. ## Related on Trend Hunter - [Mountainous Holiday Ski Resorts](https://www.trendhunter.com/trends/not-a-hotel-rusutsu.md) - [Contemporary Ski Home Projects](https://www.trendhunter.com/trends/traditional-ski-chalet.md) - [Sustainable Swiss Chalets](https://www.trendhunter.com/trends/ls-design.md) - [Mountainside-Inspired Bespoke Hotels](https://www.trendhunter.com/trends/bouchardon-hotel.md) - [Modern Mountain Lodges](https://www.trendhunter.com/trends/usm.md) - [Luxury Branded Hotels](https://www.trendhunter.com/trends/post-hotel-residences.md) - [Mountain Courtyard Residences](https://www.trendhunter.com/trends/ski-house.md) - [Nordic-Inspired Alpine Retreats](https://www.trendhunter.com/trends/chalet-bertha.md) - [Inaugural Dedicated Ski Destinations](https://www.trendhunter.com/trends/ski-destination.md)