# Luxurious Natural Hair Products Joshica Beauty is a One-Woman Natural Cosmetic Shop in Los Angeles By Kalin Ned | Published 2018-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-natural-hair-products References: [joshicabeauty](https://www.joshicabeauty.com) Inspired by her grandmother, husband and son to pursue her passion, store owner Joshica boasts a line of specially curated and handcrafted luxurious natural hair products, high quality soap bars and organic skincare. All items are paraben and sulfate-free. Joshica's Natural Hair Collection is catered specifically for women who battle [frizzy, coily and kinky-curly styles](https://www.trendhunter.com/trends/curl-math). The line of luxurious natural hair products consists of [essential oils and botanic elements](https://www.trendhunter.com/trends/curls-like-us) to soften and hydrate the follicles. From the soft hair shine-inducing and nutrient-rich support of the Coconut & Brazilian Mango Shea Butter to the scalp-stimulating and hair loss-addressing luxe rosemary lavender shampoo bar, this woman-owned artisan store is definitely a precious jewel in Los Angeles's independent beauty industry. Photo Credits: Joshica Beauty ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Natural Hair Products:** Opportunity for disruptive innovation in the natural hair product market by offering high-quality, handcrafted products that cater specifically to frizzy, coily, and kinky-curly styles. - **Sulfate-free and Paraben-free Products:** Disruptive innovation opportunity for creating a line of hair and skincare products that are free from harmful ingredients like sulfates and parabens. - **Artisan and Handcrafted Beauty Products:** Opportunity for disruptive innovation in the beauty industry by providing unique, handcrafted beauty products that cater to consumers seeking luxurious and prestigious options. ### Sectors Adopting This - **Natural Hair Product Market:** Disruptive innovation opportunity in the natural hair product market by offering specialized products targeting specific hair types and concerns. - **Organic Skincare Industry:** Opportunity for disruptive innovation in the organic skincare industry by developing high-quality products without harmful chemicals like sulfates and parabens. - **Independent Beauty Industry:** Disruptive innovation opportunity in the independent beauty industry by providing unique, artisan, and handcrafted beauty products that stand out from mass-market offerings. ## Related on Trend Hunter - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md) - [Stylist-Approved Haircare Lines](https://www.trendhunter.com/trends/stylistapproved-haircare.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Targeted Sensitive Haircare Products](https://www.trendhunter.com/trends/california-naturals-super-moisture-collection.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md)