# Luxurious WOC Skincare Epara Skincare Offers Luxurious Natural Beauty Solutions for Women of Color By Laura McQuarrie | Published 2018-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-natural-beauty References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2018/10/26/EPARA-and-the-rise-of-luxury-skin-care-for-women-of-color) & [eparaskincare](https://www.eparaskincare.com/) Many mainstream cosmetic and beauty brands are now making a concerted effort to create products that specifically solve pain points for women of color and Epara sets itself apart as a luxurious natural beauty brand that provides high-end options for the underserved market segment. According to entrepreneur Ozohu Adoh, who created Epara Skincare, the organic and [natural skincare brand](https://www.trendhunter.com/trends/sabila-skincare) boasts appeal to affluent women of color but it also serves as an aspirational brand for young teens of color. Some of the products offered by the brand include moisturizing face creams, overnight balms and [hydrating serums](https://www.trendhunter.com/trends/eadem), which incorporate various oils, butters and plant extracts. As of the end of October, Epara Skincare will be available to consumers in the United States exclusively through Barneys New York. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare for Women of Color:** Creating luxury skincare solutions tailored for women of color presents an opportunity for disruptive innovation in the beauty industry. - **Catering to Affluent Women of Color:** Developing high-end skincare products that appeal to affluent women of color can disrupt the traditional beauty market. - **Aspirational Beauty for Teens of Color:** Meeting the demand for aspirational beauty products for young teens of color opens up new opportunities for disruptive innovation. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can tap into the growing market of women of color by providing luxury skincare products tailored to their specific needs. - **Retail and Distribution:** Retailers and distributors can benefit from the exclusivity of offering luxury skincare brands like Epara to consumers. - **Organic and Natural Products:** The organic and natural skincare industry can expand its offerings by focusing on addressing the beauty concerns of women of color. ## Related on Trend Hunter - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Luxurious High-Performance Skincare](https://www.trendhunter.com/trends/eol-skincare.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md)