# Luxurious Face Mask Designs Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design By Kalin Ned | Published 2020-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-face-mask References: [dezeen](https://www.dezeen.com/2020/08/21/burberry-face-mask-coronavirus-antimicrobial-fashion-design/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [uk.burberry](https://uk.burberry.com/) Since PPE is the norm now, many brands have jumped on the bandwagon to create personalized designs that can reflect someone's personality and status--Burberry, for example, launched a chic luxurious face mask that boasts the brand's signature check print. The label uses cotton for the facial coverings and treats the fabric with a special "[antimicrobial technology](https://www.trendhunter.com/trends/pillowwrap)." This does not add extra protection, but it keeps the mask fresher and more hygienic. Double-stitch elements are intended to create a bit of definition and a more luxe feel. The brand has committed to donating 20% of the profits from its luxurious face masks to the [Burberry Foundation](https://www.trendhunter.com/trends/burberry-b-shield-scarf) COVID-19 [Community Fund](https://www.trendhunter.com/trends/soda-community-creations). The charity donates Personal Protective Equipment (PPE) to food banks and healthcare charities. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Face Mask Designs:** Brands can capitalize on the demand for PPE by creating face masks with personalized designs that reflect individual style and status. - **Antimicrobial Technology in Face Masks:** Incorporating antimicrobial technology in face masks can provide consumers with a fresher and more hygienic mask-wearing experience. - **Charitable Donations From Face Mask Sales:** Brands have the opportunity to support charitable causes by donating a portion of their face mask sales to organizations in need, fostering goodwill and positive brand perception. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can leverage their design expertise to create personalized and stylish face mask options that align with current fashion trends. - **Textile and Manufacturing:** Companies involved in textile and manufacturing can explore the incorporation of antimicrobial technology in the production process of face masks to meet consumer demand for hygienic options. - **Non-profit and Charitable Organizations:** Non-profit and charitable organizations can benefit from partnering with or receiving donations from brands that sell face masks, facilitating their mission of providing PPE to those in need. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Lab-Grown Fibre Scarves](https://www.trendhunter.com/trends/burberry-b-shield-scarf.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/silk-sleep-mask.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md)