# Luxurious Bed Comforters Matouk’s Valletto Comforter is Pricy but the Materials Make It Worth It By Kalin Ned | Published 2022-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-bed-comforter References: [matouk](https://www.matouk.com/products/valletto-comforter)  [Matouk—a](https://www.trendhunter.com/trends/textured-soft-towel) brand based in Fall River, Massachusetts that has been active in the world of [handcrafted luxury linens](https://www.trendhunter.com/trends/premium-home-textiles) for nearly 100 years—spotlights a luxurious bed comforter that might make one do a double-take because of the price. Yet, the list of materials, expertise, and craftsmanship may make it worth the investment. Matouk's luxurious bed comforter—which retails for $999 USD—is called the 'Valletto Comforter.' Each unit is filled with a minimum of 85% European goose down with a fill power of 650. This ensures that the piece brings about warmth and comfort to its users. Matouk creates the shell of its luxurious bed comforter out of 100% cotton sateen, as well. All fabrics used by the brand are OEKO-TEX Standard 100 certified. Image Credit: Matouk ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Bedding:** The trend for high-end bedding is growing, creating opportunities for new luxury bedding brands and offering existing brands a chance to innovate with new materials and craftsmanship techniques. - **Sustainable Luxury:** As consumers become more aware of the environmental impact of their purchases, there is a growing trend towards sustainable luxury bedding, which offers opportunities for brands to innovate with eco-friendly materials and sustainable production methods. - **Customized Comfort:** Consumers are increasingly seeking personalized comfort in their bedding choices, creating opportunities for brands to offer tailored options, such as adjustable layers or temperature-regulating materials. ### Who This Affects Most - **Luxury Bedding:** The luxury bedding industry is a prime opportunity for brands to offer high-end, bespoke bedding options that use premium materials and unique craftsmanship techniques. - **Sustainability:** The bedding industry has an opportunity to adopt sustainable practices and materials, from sourcing organic cotton to utilizing recycled fabrics and reducing waste in manufacturing processes. - **Personalization:** The bedding industry can take advantage of the trend for customized comfort by offering consumers bespoke options, such as tailored materials, adjustable layers or temperature regulation technology. ## Related on Trend Hunter - [Sustainable Plush Comforters](https://www.trendhunter.com/trends/organic-cotton-puff-comforter.md) - [Close-Knit Fluffy Comforters](https://www.trendhunter.com/trends/snug-stitch-comforter.md) - [Ultra-Luxurious Bamboo Comforters](https://www.trendhunter.com/trends/down-alternative-comforters.md) - [Luxurious Ethical Bedding](https://www.trendhunter.com/trends/exclusive-bedding-collection.md) - [British Goose Down Bedding](https://www.trendhunter.com/trends/john-lewis-2.md) - [Ultra-Soft Oversized Comforters](https://www.trendhunter.com/trends/ultrasoft-oversized-comforters.md) - [Luxurious Home Basics Collections](https://www.trendhunter.com/trends/luxurious-home-basics.md) - [Luxurious Hotel Bed Linens](https://www.trendhunter.com/trends/fenwick.md) - [Premium Percale Bedding](https://www.trendhunter.com/trends/sferras-grande-hotel-duvet-cove.md)