# Luxurious Air Fresheners Balenciaga Introduced a New Set of Premium Keychains By Amy Duong | Published 2018-10-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxurious-air-fresheners References: [highsnobiety](https://www.highsnobiety.com/p/balenciaga-air-freshner-accessory/) & [antonioli.eu](https://www.antonioli.eu/en/HK/men/products/542290d370m-4650) Luxury fashion house [Balenciaga](https://www.trendhunter.com/trends/perfumery-methods) introduces its latest accessory option, it is a set of [luxurious air fresheners](https://www.trendhunter.com/trends/bmw-fragrances) that can be attached to a set of keys. The set of accessories are offered in two colorway options of either pink or light blue. The design aesthetics draw cues from the Little Trees air fresheners that are often found hanging on a rearview mirror in a car. It is different from the original disposable versions as these are [constructed from complete leather materials](https://www.trendhunter.com/trends/bright-crystal) and exude pure luxury with its golden rings. Branding details are seen through an inscription that reads "40 rue de Sèvres" at the bottom of each piece. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Keychain Accessories:** Opportunity to disrupt the luxury accessory market by creating high-end and unique keychain accessories. - **Premium Air Fresheners:** Disrupt the air freshener industry by offering premium, leather-made air fresheners with stylish designs. - **Luxury Brand Collaborations:** Explore partnerships between luxury fashion brands and air freshener companies, creating exclusive and high-end scent products. ### Who This Affects Most - **Fashion Accessories:** Incorporate luxury materials and designs into keychain accessories, creating a new segment within the fashion industry. - **Air Freshener:** Develop premium air fresheners with stylish aesthetic and exclusive partnerships with luxury brands, targeting high-end consumers. - **Fashion Retail:** Enable luxury fashion brands to expand their offerings into nontraditional product categories, such as air fresheners, attracting a broader customer base. ## Related on Trend Hunter - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md)