# Interactive Merchandising The Post-Recession Luxottica Group's Eye Hub Store By Tiana Reid | Published 2010-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luxottica-group References: [nytimes](http://www.nytimes.com/2010/07/21/business/media/21glasses.html) & [luxottica.it](http://www.luxottica.it/en/) The Italy-based [Luxottica Group](https://www.trendhunter.com/trends/moncler-and-luxottica), a premium eyewear manufacturer and distribution company, is in the midst of experimenting with merchandising tactics with the opening of its 'Eye Hub' store in Australia, drawing from all the bigwigs in advertising, including [Apple](https://www.trendhunter.com/trends/mytheresa-vision-pro) and the [Walt Disney Company](https://www.trendhunter.com/trends/radnor-fruits). The Luxottica Group is trying to make glasses shopping more of a lavish event. The 16,000-square-foot 'Eye Hub' has a load of cool features: it's shaped like an eyeball, has treadmills for sport sunglasses testing, and even has touchscreen cameras so you can try out a bold new look. Now that's shopping! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail:** Leveraging interactive technology in retail spaces to enhance customer engagement and shopping experience. - **Experiential Merchandising:** Creating immersive and memorable shopping experiences through innovative store designs and interactive features. - **Digital Try-on:** Utilizing virtual or augmented reality technologies to enable customers to digitally try on products before purchasing. ### Industries Being Reshaped - **Eyewear:** Integrating interactive elements into eyewear retail to revolutionize the way customers select and purchase glasses. - **Retail Design:** Incorporating interactive technologies and experiential elements in retail design to attract customers and drive sales. - **Advertising:** Exploring advertising partnerships and collaborations to enhance brand experiences in interactive retail spaces. ## Related on Trend Hunter - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md) - [Performance-Driven Apparel Showrooms](https://www.trendhunter.com/trends/creative-outpost.md)