# Softly Sustainable Home Linens The Slowtide Luxe Towels are Made with Sustainable Cotton By Michael Hemsworth | Published 2021-12-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/luxe-towels References: [werd](https://www.werd.com/60085/wrap-yourself-up-in-slow-tides-sustainable-luxe-towels/) & [huckberry](https://huckberry.com/store/slowtide/category/p/64544-luxe-towel?utm_medium=affiliate&utm_source=werdcom&clickref=1011liHtUNYu&utm_content=partnerize)  The [Slowtide](https://www.trendhunter.com/trends/western-inspired-textiles) Luxe Towels are a premium lineup of linens for the home that will provide enhanced comfort, style and sustainability for those seeking out a way to upgrade their existing bathroom towel collection. The towels are constructed with [sustainable cotton](https://www.trendhunter.com/trends/cotton-towels) that gives each one a super-soft profile, while they also meet the Oeko-Tex Standard 100 for being free from all harmful substances. This makes the towels a must-have for those seeking out a way to enjoy enhanced peace of mind when looking for a new linen to incorporate into their living space. The [Slow Tide](https://www.trendhunter.com/trends/slow-beauty-refill-program) Luxe Towels are finished with a looped Terry weave on both sides to maximize absorbency, while a drawcord hanger loop allows for easy drying between uses. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Home Linens:** Developing sustainable and eco-friendly home linens can be a potential trend with its massive environmental impact. - **Soft Textured Home Linens:** Creating home linens that provide enhanced comfort and softness can be a potential trend for customers seeking superior quality. - **Chemical-free Home Textiles:** Oeko-Tex certified linens can trigger creating more chemical-free, healthy, and safe home textile products as a trend. ### Where This Applies - **Home Textile Industry:** The home textile industry can utilize the opportunity to develop more eco-friendly, soft and chemical-free home textile products, which can cater to consumers with disparate preferences. - **Eco-friendly Product Industry:** Development of sustainable home linens can provide business opportunities for eco-friendly product industries to invest in and meet consumer demands. - **Luxury Home Decor Industry:** Making soft, absorbent, and sustainable home linens can provide disruptive innovation opportunities for luxury home decor industries to meet customer preferences and improve their market position. ## Related on Trend Hunter - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Organic Cotton Towels](https://www.trendhunter.com/trends/plush-turkish-cotton.md) - [Luxury Contemporary Bath Collections](https://www.trendhunter.com/trends/luxe-bath-collection.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Luxurious Textured Soft Towels](https://www.trendhunter.com/trends/textured-soft-towel.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md)