# Luxe Streetwear Collaborations Coach Partners with YETI OUT for Exclusive Pre-Fall Collection By Kalin Ned | Published 2018-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxe-streetwear References: [highsnobiety](https://www.highsnobiety.com/p/coach-prefall-2019-shanghai-yetiout-collaboration/) & [ca.coach](https://ca.coach.com/shop/sale-women?spu=0&gclid=EAIaIQobChMIsvim7d-a3wIVDAtpCh27GQtUEAAYASAAEgIjYvD_BwE) This luxe streetwear presentation, aptly dubbed '[Coach](https://www.trendhunter.com/trends/restaurant-coffee-shop) Lights Up Shanghai,' is the high fashion label's first runway show in China. For its inaugural debut — both for the brand and its Pre-Fall 2019 collection, Coach tapped some notable Shanghai-based creatives. This strategic move ultimately provides something familiar for attendees to latch onto as the luxe streetwear styles are presented. Moreover, it is also a celebration of local culture. One of the more notable collaborations is with "music collective and nascent apparel line [YETI](https://www.trendhunter.com/trends/yeti-skala-hiking-pack) OUT" who contributed with a bespoke graphic of a smiley face. Naturally, Coach's luxe streetwear presentation incorporated some motifs of American culture, in order to build an international brand presence. This is reflected in the "1970s-era New York City street" backdrop and the inherent inspirations derived from the glam rock aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxe Streetwear:** Disruptive innovation opportunity: Integrating high fashion with streetwear to create a new genre of luxury clothing. - **Fashion Collaborations:** Disruptive innovation opportunity: Partnering with creative entities to infuse unique elements into high fashion collections. - **Cultural Celebration:** Disruptive innovation opportunity: Embracing local culture to create meaningful connections with target markets and expand brand reach. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Redefining traditional fashion boundaries through unconventional collaborations and style influences. - **Luxury Goods:** Disruptive innovation opportunity: Diversifying luxury offerings by incorporating streetwear elements and targeting a younger consumer base. - **Music and Apparel:** Disruptive innovation opportunity: Creating symbiotic partnerships between music collectives and fashion brands to explore new creative expressions. ## Related on Trend Hunter - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Fashion Sports Partnerships](https://www.trendhunter.com/trends/coach-x-wnba.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)