# Paparazzi-Style Luxe Photoshoots Balenciaga Recreates the Celebrity Struggle in its 2018 Lookbook By Kalin Ned | Published 2018-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxe-photoshoot References: [highsnobiety](https://www.highsnobiety.com/p/balenciaga-ss18-lookbook/#slide-3) & [instagram](https://www.instagram.com/balenciaga/?utm_source=ig_embed) For its Spring/Summer 2018 luxe photoshoot, Spanish fashion house [Balenciaga](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) heads in a realistically creative direction. The models are photographed in clashing arrangements, sporting red and yellow checkered patterns on illustrated mountain scenery tights and exaggerated bling accessories. During the [Balenciaga luxe photoshoot](https://www.trendhunter.com/trends/balenciaga-by-demna), the barrier between model and photographer seems painfully evident. A sense of a desperate yearning for anonymity is created, as the subjects are promptly escorted by their bodyguards and are encouraged to hide their faces behind luxurious handbags. The paparazzi-inspired photography series is derived from a similarly photoshoot of Kim Kardashian for the [YEEZY](https://www.trendhunter.com/trends/engineered-by-balenciaga) Season Six first looks. This makes it evident how the celebrity duo has begun impacting luxurious brands in its approach to seasonal lookbooks. Photo Credits: Bestimage Agency ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 90% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-inspired Photoshoots:** Luxury brands can recreate the paparazzi-style photoshoot trend as a way to create buzz and connect with their target audience. - **Anonymity and Disguise:** There is an opportunity for fashion brands to explore anonymity and disguise in their campaigns, playing with the idea of hidden identity and mystique. - **Clashing Patterns and Exaggerated Accessories:** The trend of combining clashing patterns and exaggerated accessories can be embraced by designers in order to create visually striking and attention-grabbing campaigns. ### Where This Applies - **Fashion:** Fashion industry professionals can use the paparazzi-inspired photoshoot trend to add an edgy and glamorous element to their brand's image. - **Photography:** Photographers can explore the concept of anonymity and disguise in their work, capturing the intrigue and mystery of hidden identities. - **Luxury Brands:** Luxury brands can incorporate clashing patterns and exaggerated accessories into their designs to create unique and standout pieces that appeal to their target market. ## Related on Trend Hunter - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Luxe Fashion Porcelain Figurines](https://www.trendhunter.com/trends/porcelain-figurines-1.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md)