# Understated Heartthrob Portraits The Ones 2 Watch 'Lonesome Dove' Series Highlights Luxe Menswear By Jana Pijak | Published 2015-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxe-menswear References: [theones2watch](http://theones2watch.com/editorial/men/23954/) Simone Nobili dons a luxe menswear wardrobe from [Hermes](https://www.trendhunter.com/trends/cape-cod-titanium), Valentino and Salvatore Ferragamo in 'Lonesome Dove,' an editorial that is captured for online style publication The Ones 2 Watch. The long-haired model is captured by photographer Paolo Simi's lens and pulls off a look that is both dynamic and effortlessly cool. Opting for a [monochromatic palettes](https://www.trendhunter.com/trends/jiyongkim-fw25), stylist SS dresses model Simone Nobili in [luxe menswear staples](https://www.trendhunter.com/trends/luxury-menswear-campaign) that embody a simplistic air. Though wearable and well-made, the pieces are each accented with an unexpected element that gives this editorial a visual boost. The shoots cotton sweaters are accented with embroidered details while its structured coats boast a hair-like texture. The Ones 2 Watch editorial designer Rosie Daly brings this editorial's lonesome and moody theme to life with a mix of colored and black and white images that are showcased side by side strategically. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Luxe Menswear:** Disruptive innovation opportunities in the luxury menswear industry include incorporating unexpected elements and textures, and a mix of colored and black and white images for a unique visual appeal. - **Monochromatic Palettes:** There is potential for disruptive innovation in the fashion industry by exploring monochromatic palettes and using embroidered details to enhance simple yet well-made pieces. - **Lonesome and Moody Theme:** Creating disruptive innovations in editorial design can involve strategically showcasing both colored and black and white images to amplify the lonesome and moody theme. ### Industries Being Reshaped - **Luxury Menswear:** The luxury menswear industry has opportunities for disruptive innovation by incorporating unexpected elements and textures into their designs. - **Fashion:** In the fashion industry, disruptive innovation can occur through exploring monochromatic palettes and incorporating embroidered details in apparel. - **Editorial Design:** Disruptive innovation in editorial design can be achieved by strategically showcasing a mix of colored and black and white images to enhance the lonesome and moody theme. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)