# Cult Denim Cosmetics The 'Rock & Republic' Make-up Line By Elsa Blaine | Published 2008-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxe-cosmetics-rock-republic-launches-make-up-line References: [justluxe](http://www.justluxe.com/fine-living/trends/article-238356.php) & [shop.rockandrepublic](http://shop.rockandrepublic.com/) Ultra-hip jean maker, Rock & Republic, has unveiled a [luxury cosmetics line](https://www.trendhunter.com/trends/la-beaut-louis-vuitton) for the lips, eyes, and face. The company who helped launch Victoria Beckham’s denim collection, is bound to catch the attention of uber-cool females looking for the trendiest make-up. Rock & Republic’s mascara is called ‘Extremist’ and is described as, “a push-up bra for your lashes.” Now that’s a visual description all women can relate to. ‘Trickery’ is a tinted illuminator for the face, “that uses light-diffusing polymers and oil-absorbing properties to help you appear as fresh and dewy as a [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) starlet,” according to JustLuxe. For the lips they offer ‘Luxe’ for “the ultimate pout.” It’s a glossy colour that will come in a myriad of shades. The packaging, of course, reflects the brand’s chic style; silver, black and sleek, all with the R & R logo. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Fashion-beauty Collaboration:** Opportunity for fashion companies to expand their market by introducing beauty or cosmetic product line. - **Luxury Cosmetics:** Opportunity to introduce high-end cosmetic lines as consumers are willing to spend more on luxury beauty products. - **Innovative Packaging:** Opportunity for cosmetic companies to create unique and stylish packaging to attract younger consumers. ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion companies to collaborate or diversify their product line by introducing makeup products. - **Cosmetics Industry:** Opportunity to develop luxury cosmetic lines to cater to high-end consumers and expand their market share. - **Packaging Industry:** Opportunity for packaging companies to introduce innovative and stylish packaging solutions for cosmetics and beauty products. ## Related on Trend Hunter - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Country Star Lipstick Lines](https://www.trendhunter.com/trends/dolly-parton-2.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md)