# Marasca Cherry-Infused Gins The Luxardo Sour Cherry Gin is a New Twist on the Classic Libation By Michael Hemsworth | Published 2018-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxardo-sour-cherry-gin References: [gearculture](http://www.gearculture.com/goods/luxardo-sour-cherry-gin/) & [luxardo.it](http://www.luxardo.it/products/liqueurs/dry-gin/sour-cherry-gin.html) Gin is presently on the of the most popular libations on the market thanks to its versatile, herbaceous profile, which is seeing new product variations be introduced like the [Luxardo](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) Sour Cherry Gin. Crafted with a blend of London Dry Gin and Marasca cherry juice, the libation is perfect for being mixed into your [favorite cocktails](https://www.trendhunter.com/trends/slow-low1) or used in part of a completely new recipe. The liqueur is reported to have a warm, fruity, dry and spicy flavor profile that makes it an unexpectedly perky option when looking for a modern alternative to a classic gin. The Luxardo Sour Cherry Gin is priced at $35 and is part of the expanding [flavored alcohol market](https://www.trendhunter.com/trends/wkd-1) as consumers seek out prepackaged ways to excite their palate. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Alcohol:** Opportunity to create new and exciting flavor variations in the alcohol industry. - **Craft Cocktails:** Innovation opportunity to develop unique and creative cocktail recipes using infused gins. - **Alternative Spirits:** Potential for disrupting the traditional gin market by offering alternative spirit options. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to capitalize on the growing flavored alcohol trend. - **Hospitality:** Innovative cocktail creations using infused gins can attract customers and enhance the hospitality industry. - **Distilleries:** Distilleries can explore creating unique spirits to stand out in the competitive gin market. ## Related on Trend Hunter - [Black Cherry-Infused Gins](https://www.trendhunter.com/trends/tarquin.md) - [Aromatic Cocktail Bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters.md) - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/pinot-noir-gin.md) - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md)