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# Social-Powered Lamps
The Luxalive Lamp is Just Like the Animated Pixar Lamp

By Tisah Tucknott | Published 2009-07-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/luxalive-pixar-lamp
References: [nextnature.net](http://www.nextnature.net/?p=2311)

The Luxalive lamp is a legitimate replica of the [Pixar](https://www.trendhunter.com/trends/pixar-place-hotel) lamp seen at the beginning of movies. The intelligent and [interactive lamp](https://www.trendhunter.com/trends/tap-tap-table-lamp) senses human values and moves accordingly.

The Luxalive lamp is meant to elicit social power, as it is the prototype of a [reading lamp that moves](https://www.trendhunter.com/trends/interactive-folding-lamp) to the character of whoever is beneath it.

Check out the video to see the magical nature of this lamp!

**Implications** - In recent years, the entertainment industry has seen a movement toward animated film franchises. By attaching a company's brand to such a widespread and popular film franchise, the company associates itself with a brand that comes with its own built in fan-base and is viewed as a major part of contemporary pop culture.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Social-powered Lamps:** Opportunity for creating intelligent and interactive lamps that sense human values and move accordingly.
- **Animated Film Franchises:** Opportunity for companies to associate their brands with popular film franchises and tap into a built-in fan-base.
- **Contemporary Pop Culture:** Opportunity for companies to position themselves as a major part of the contemporary pop culture through brand association.

### Sectors Adopting This

- **Home Lighting:** Disruptive innovation opportunity in creating intelligent lamps that enhance the social experience and ambiance of the home.
- **Entertainment:** Disruptive innovation opportunity for entertainment companies to leverage animated film franchises for brand association and fan engagement.
- **Consumer Goods:** Disruptive innovation opportunity for consumer goods companies to tap into contemporary pop culture through brand partnerships.

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