# Bubbly Body Wash Lines Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks By Laura McQuarrie | Published 2025-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lux References: [unilever](https://www.unilever.com/news/news-search/2025/science-sensorials-and-the-skinification-trend-sparking-growth-for-lux/)  Inspired by skinification, [Lux](https://www.trendhunter.com/trends/bw-army-lux) is premiumizing products with unique textures, fine fragrances and luxe ingredients to offer self-care with a side of sensory escape. Lux has found that, even in regions where people are steadfast bar soap users, enhanced experiences and convenience are inspiring a switch to liquids. And in areas where liquid cleansing products are well-established, daily shower rituals are evolving into mindful, indulgent, [sensorial rituals](https://www.trendhunter.com/trends/serum-body-wash). According to [Unilever](https://www.trendhunter.com/trends/lifebuoy-soap), "Through social listening, consumer immersion and influencer collaboration, the brand discovered that consumers, especially Gen Z, crave novelty in texture, multifunctional benefits, eye-catching packaging, and brands that authentically represent their values." Inspired by the refreshing qualities of sparkling drinks, the latest Lux body wash line incorporates bubbly textures. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 79% | Activity: 88% | Freshness: 54% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Related on Trend Hunter - [Astrology-Inspired Body Washes](https://www.trendhunter.com/trends/shower-readings-body-wash.md) - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md) - [Cocktail-Inspired Shower Foams](https://www.trendhunter.com/trends/cocktail-inspired-shower-foams.md) - [Beautifying Water Filters](https://www.trendhunter.com/trends/faucet-filter.md) - [Body Wash Formula Updates](https://www.trendhunter.com/trends/dove-mencares-new-formula.md) - [Deodorizing pH-Balanced Body Washes](https://www.trendhunter.com/trends/deodorizing-body-wash.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md)