# Luxe Golden Smartwatches The Lux Watch 4 Takes an Extravagant Twist on the Apple Smartwatch By Justin Lam | Published 2018-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lux-watch-4 References: [luxurylaunches](http://luxurylaunches.com/gadgets/costing-1-million-this-is-not-a-rare-patek-philippe-but-an-apple-watch.php) & [brikk](https://www.brikk.com/lux-watch-4.html) Priced at a staggering $1 million, the Lux Watch 4 by Brikk offers an incredibly indulgent variant to the newest iteration of the [Apple Watch](https://www.trendhunter.com/trends/apple-watch-case1). Ranging from $28,995 to $1 million, this smartwatch comes adorned with a generous amount of [precious metals and glittering gems](https://www.trendhunter.com/trends/reine-de-naples). There are currently seven collections of the Lux Watch 4, with materials including titanium, carbon, ceramic and 18k gold. The 18k gold Lux Watch 4 serves as the flagship model for the device and is available in yellow, rose or white gold. This version also comes with an [alligator leather strap](https://www.trendhunter.com/trends/stainless-steel-apple) or can be upgraded to also include a gold band. The screen retains the original 44mm design but comes with a 151 beveled edge to allow for gems to be easily encrusted to the face. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Luxe Smartwatches:** The luxury smartwatch market is growing, providing an opportunity for companies to create premium versions of existing devices. - **Premium Wearable Materials:** The use of premium materials in wearable technology, alongside advanced features, could enhance the desirability of devices for high-end consumers. - **Personalized Smartwatches:** Demand for personalization options in high-end smartwatches could lead to a new market for customizable wearables. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands could leverage the trend of smartwatches for high-end consumers, offering premium versions of existing devices. - **Jewelry:** Companies in the jewelry industry could expand into the wearable technology market, creating luxury smartwatches embedded with precious stones and metals. - **Consumer Electronics:** Consumer electronic companies could produce high-end versions of existing smartwatches with premium materials to address the growing demand from luxury consumers. ## Related on Trend Hunter - [Gilded Smartwatch Models](https://www.trendhunter.com/trends/caviar-apple-watch-series-7.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md)