# Premium 100 Proof Whiskeys Lux Row Distillers Debuts Large Format SKUs of its Most Popular Brands By Niko Pajkovic | Published 2022-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lux-row-distillers References: [bevnet](https://www.bevnet.com/spirits/2022/lux-row-distillers-introduces-ezra-brooks-99-rebel-100-in-1-75l-bottles) & [luxrowdistillers](https://luxrowdistillers.com/)  [Lux Row Distillers](https://www.trendhunter.com/trends/rebel-bourbon-butter-pecan), a spirit label that owns a range of high-end bourbon brands, has announced that it has added two new SKUs to its portfolio. Starting this month, the company's [Rebel 100](https://www.trendhunter.com/trends/rebel-bourbon) and [Ezra Brooks 99](https://www.trendhunter.com/trends/mri-imaging) brands will begin offering their signature whiskeys in a 1.75L format. Ezra Brooks 99 is an oak-barrel-aged Kentucky Straight Bourbon Whiskey that features a smooth yet spicy flavor profile. As the name suggests, this expression has been elevated to a 99 proof. Meanwhile, Rebel 100 is a heated bourbon whiskey that offers a full body. However, this whiskey arrives at full 100 proof. “Our decision to include both brands in 1.75L bottles is a reflection of their continued popularity, as well as our ongoing effort to give our customers what they are looking for," said Eric Winter, whiskey brand manager for Lux Row Distillers. Image Credit: Lux Row Distillers ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Large Format Skus:** Opportunity to capitalize on trend towards larger format SKUs in the spirits industry. - **High Proof Spirits:** Opportunity to cater to consumers seeking high-proof spirits with unique flavors. - **Popular Bourbon Brands:** Opportunity to expand offering of popular bourbon brands to meet growing demand. ### Where This Applies - **Distilleries:** Distilleries can explore innovative packaging options to accommodate the trend towards larger SKUs. - **Retail:** Retailers can tap into the growing demand for high-proof, unique-flavored whiskeys by stocking and promoting non-traditional offerings. - **Restaurants and Bars:** Restaurants and bars can capitalize on the popularity of these bourbon brands by featuring them prominently on menus and as part of unique cocktails. ## Related on Trend Hunter - [Highly Anticipated Bourbon Releases](https://www.trendhunter.com/trends/rebel-bourbon.md) - [Ultra-Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/rolling-fork-spirits.md) - [Meticulously Crafted High-Rye Bourbons](https://www.trendhunter.com/trends/ross-squibb.md) - [Flavorful Bourbon Expressions](https://www.trendhunter.com/trends/barrel-strength-bourbon.md) - [Multi-Blend Vanilla Whiskeys](https://www.trendhunter.com/trends/woodford-reserve-batch-proof.md) - [Buttery Pecan-Flavored Bourbons](https://www.trendhunter.com/trends/rebel-bourbon-butter-pecan.md) - [Limited-Production Bourbon Series](https://www.trendhunter.com/trends/limitedproduction-bourbon.md) - [Extra-Dark Bourbon Whiskeys](https://www.trendhunter.com/trends/bulleit.md) - [Complex Batch Whiskeys](https://www.trendhunter.com/trends/redwood-empire.md)