# Gold-Wrapped Game Controllers The Lux DualShock 4 Comes Studded with Diamonds and Gold By Justin Lam | Published 2018-10-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lux-dualshock-4 References: [luxurylaunches](http://luxurylaunches.com/gadgets/but-why-a-24-karat-gold-plated-diamond-studded-playstation-controller-that-costs-14000.php) & [brikk](https://www.brikk.com/store/p298/Lux_DualShock_4.html) Created by luxury brand Brikk, the Lux DualShock 4 is a highly ornate game [Playstation 4](https://www.trendhunter.com/trends/project-leonardo) game controller that comes wrapped in 24k or 18k gold. According to Brikk, the controller is "exquisitely practical, designed for the gamer with impeccable taste.” The controller is fully handcrafted and is available in two distinct versions. The Classic is priced at $8,495 while the [Deluxe](https://www.trendhunter.com/trends/gaming-sofa-deluxe) model comes it at $13,995. The Classic model of the Lux DualShock 4 comes with seven perfect diamonds of F/G color and VS clarity, totaling 0.25 carats. The rest of the buttons come from the standard Sony controller. The Delux version, on the other hand, comes with nine 18k gold buttons each with conflict-free diamond studding. The diamonds on the Deluxe model total 2.20 carats. Image Credit: Brikk ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Luxury Gaming Accessories:** The rise of gold-wrapped game controllers and other luxury gaming accessories presents an opportunity for companies to tap into the high-end gaming market. - **Customized Controllers:** The trend of highly ornate and personalized game controllers opens up opportunities for companies to offer customizable gaming accessories to cater to individual preferences. - **Experiential Gaming:** The emergence of luxury game controllers reflects a growing demand for immersive and sensory gaming experiences, presenting opportunities for companies to develop innovative gaming peripherals. ### Where This Applies - **Luxury Goods:** Luxury brands can explore collaborations with gaming companies to create high-end gaming accessories targeted at affluent gamers. - **Gaming Accessories:** Companies that specialize in gaming accessories can leverage the trend of luxury game controllers to offer premium and customized options to gamers. - **Jewelry and Accessories:** Jewelry companies can explore diversification by incorporating gaming elements and materials into their products, capitalizing on the trend of gold-wrapped game controllers. ## Related on Trend Hunter - [Special-Edition Branded Controllers](https://www.trendhunter.com/trends/concord-controller.md) - [Metallic Retro Game Controllers](https://www.trendhunter.com/trends/sn30-pro.md) - [Retro Console-Inspired Controllers](https://www.trendhunter.com/trends/killscreen-cubesense.md) - [Stylish Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller.md) - [Co-Branded Game Controllers](https://www.trendhunter.com/trends/astro-bot-dualsense.md) - [Athlete-Approved Gaming Controllers](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller.md) - [Gamer-Designed Custom Controllers](https://www.trendhunter.com/trends/dream-controller.md) - [Collaborative Game Console Controllers](https://www.trendhunter.com/trends/8bitdo-rare-xbox.md) - [Retro-Style Game Controllers](https://www.trendhunter.com/trends/wireless-flight-stick.md)