# Personified Chocolate Packaging Luvit Cocoisms Gives Personality to Four Different Chocolate Types By Laura McQuarrie | Published 2017-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luvit References: [thedieline](http://www.thedieline.com/blog/2017/5/15/luvit) & [weareblok](http://weareblok.com/work/luvit-cocoisms/) In an attempt to make dark chocolate more appealing to an Indian market that largely prefers milk chocolate, BLOK designed flavorful, personality-packed branding for LuvIt Cocoisms. Luvit specifically targets a young audience with four different flavors that include varying levels of cocoa. The milk, semi-sweet, bittersweet and dark chocolate types in the [tasting box](https://www.trendhunter.com/trends/koho-chocolate) are presented as personalities such as 'The Populist' and 'The Seeker,' making the experience of [trying new kinds of chocolate](https://www.trendhunter.com/trends/desire-a-bar) intriguing and playful. The LuvIt Cocoisms box questions: "What's your cocoa personality?" For the project, BLOK describes that "We drew inspiration from social media personality polls & quizzes that resonate strongly with young adults & adapted it to the product's context." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Personalized Product Packaging:** Creating packaging that incorporates personality and unique experiences can make products more appealing to target audiences. - **Interactive Branding:** Using interactive elements, such as personality quizzes, in branding can create an engaging and playful experience for consumers. - **Market-specific Packaging Strategies:** Developing packaging strategies that cater to the preferences and cultural nuances of specific markets can help brands successfully enter new markets. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage personalized packaging and interactive branding techniques to make their products stand out and connect with consumers. - **Confectionery:** The confectionery industry can explore market-specific packaging strategies to introduce new flavors and types of chocolates in different regions, targeting specific consumer preferences. - **Marketing and Advertising:** The marketing and advertising industry can help brands develop innovative packaging and branding strategies that create personalized and interactive experiences for consumers. ## Related on Trend Hunter - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md)