# Video-Based Lipstick Campaigns NYX's 'Luv Out Loud' Donated $10,000 in This Social Media Challenge By Ell Smith | Published 2017-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luv-out-loud References: [byrdie](http://www.byrdie.com/nyx-luv-out-loud-campaign) & [nyxcosmetics](https://www.nyxcosmetics.com/luv-out-loud-liquid-lipstick/NYX_512.html) It's not uncommon for beauty brands to take a charitable or socially conscious approach to marketing, however, [NYX's](https://www.trendhunter.com/trends/nyxtape) Luv Out Loud campaign, offers its fans an opportunity to be charitable, expressive and creative. To promote its new [soft matte lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat), NYX launched a [social media campaign](https://www.trendhunter.com/trends/you-are-amazing), which challenged participants to upload a one minute video that gave a shout-out to a special charity, while describing ways in which one "Luvs Out Loud." After selecting the winning video, NYX would donate $10,000 to the stated charity, on the winner's behalf. Both creative and charitable, this campaign serves as an extension of the brand's new 'Luv Out Loud' lipstick line, which names each dynamic hue after inspiring personality traits, that include, confident, fearless, brave or brilliant. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Charitable Marketing:** Beauty brands are incorporating charitable elements into their marketing campaigns to engage consumers and make a positive impact. - **Social Media Challenges:** Beauty brands are leveraging social media challenges to encourage user-generated content and increase brand reach and awareness. - **Product Personalization:** Beauty brands are creating personalized products that allow consumers to express their individuality and align with their values. ### Who This Affects Most - **Beauty:** Beauty brands are embracing innovative marketing strategies to differentiate themselves in a competitive industry. - **Social Media:** The rise of social media platforms has created opportunities for beauty brands to reach and engage consumers in new ways. - **Charity:** The integration of charity into marketing campaigns provides an opportunity for brands to connect with socially conscious consumers and make a positive impact. ## Related on Trend Hunter - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md) - [Extreme Plumping Glosses](https://www.trendhunter.com/trends/nyx-big-game.md) - [Soft Lip Oil Sticks](https://www.trendhunter.com/trends/fat-oil-slick-clicks.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md)