# Affordable Glitter-Heavy Makeup Lines Betsey Johnson's 'Luv Betsey' Line is Available at Walmart By Riley von Niessen | Published 2020-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luv-betsey References: [nylon](https://www.nylon.com/beauty/nothing-in-betsey-johnsons-new-beauty-line-costs-over-10) & [walmart](https://www.walmart.com/col/474223528) To provide makeup lovers of all ages with more [affordable alternatives](https://www.trendhunter.com/trends/everyday-luxuries-collection) that still features the vibrant pigments, fun shades, and all the glitter they could need, Betsey Johnson developed the 'Luv Betsey' collection, which will available be at [Walmart](https://www.trendhunter.com/trends/pretty-smart) stores throughout the US. Every product in the collection is priced at just $10, which includes eyeshadow palettes, a highlighter palette, lipsticks and glosses, and a brush set. The collection also features an affordable fragrance, which combines light floral notes with vanilla, caramel, and amber. As Johnson explains in an interview with [Nylon](https://www.trendhunter.com/trends/visvim-all-tote), she created the line with her own granddaughters in mind: "They love make up and they really love this line. I love that I feel the same way about make up as my 12 and 14 year old granddaughters do." Image Credit: Betsey Johnson ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 56% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Makeup:** Creating affordable makeup lines with fun and vibrant shades presents an opportunity for disruptive innovation within the makeup industry. - **Glitter-heavy Makeup:** Developing glitter-heavy makeup lines like the 'Luv Betsey' collection presents an opportunity for disruptive innovation within the makeup industry. - **Multigenerational Makeup:** Creating makeup lines that appeal to multiple generations, like Betsey Johnson's 'Luv Betsey' collection, presents an opportunity for disruptive innovation within the makeup industry. ### Sectors Adopting This - **Beauty:** The beauty industry has an opportunity to create affordable and glitter-heavy makeup products that appeal to multiple generations. - **Retail:** Retail stores like Walmart can benefit from offering affordable makeup lines like Betsey Johnson's 'Luv Betsey' collection to a wider range of customers. - **Fragrance:** The fragrance industry can benefit from launching affordable fragrances, like the one in the 'Luv Betsey' collection, that specifically target younger generations. ## Related on Trend Hunter - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Festive Film Makeup Collections](https://www.trendhunter.com/trends/revolution-beauty-x-elf-collection.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Country Star Lipstick Lines](https://www.trendhunter.com/trends/dolly-parton-2.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md)