# Energetic Airport Makeovers London's Luton Airport Recently Received a Pastel-Hued Rebrand By Rebecca Byers | Published 2015-06-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/luton-airport References: [identitydesigned](http://identitydesigned.com/london-luton-airport/) & [icodesign](http://icodesign.com/work/londonlutonairportbrand) Aimed at making London's Luton Airport the destination of choice for individuals traveling in and out of the British capital, this [awe-inspiring rebrand](https://www.trendhunter.com/trends/travel-and-expense) boasts a dreamy pastel-hued color scheme that feels like an escape in itself. A jarring difference from the general navy blues and grays of the average airport terminal, the Luton Airport rebrand is a massive undertaking executed expertly in this case by ico Design. Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely [Instagram](https://www.trendhunter.com/trends/lego-luggage) appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel. Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of [aesthetically pleasing terminals](https://www.trendhunter.com/trends/portland-airport), which will be particularly enjoyable to stare at while waiting in those long security lines. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Pastel-hued Airport Designs:** The use of dreamy pastel colors and whimsical designs in airport terminals presents an opportunity for airports to create a visually appealing and calming experience for travelers. - **Instagram-worthy Airport Interiors:** Creating airport designs that are visually appealing and Instagram-friendly can attract social media-savvy travelers and generate organic marketing for the airport. - **Pixel-inspired Graphics in Airport Branding:** Using bright, pixel-inspired graphics in airport branding can create a unique and modern aesthetic that stands out from traditional airport designs. ### Industries Being Reshaped - **Airport Design:** The airport design industry can embrace the trend of pastel-hued designs and pixel-inspired graphics to revolutionize airport terminals and create a more enjoyable travel experience. - **Tourism and Travel:** The tourism and travel industry can leverage visually appealing and Instagram-worthy airport interiors to attract tourists and enhance their overall travel experience. - **Graphic Design:** The graphic design industry can collaborate with airports to create innovative and pixel-inspired graphics that bring a fresh and unique look to airport branding. ## Related on Trend Hunter - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Red Roof Airport Terminals](https://www.trendhunter.com/trends/aecom.md) - [Airport Lounge Seating](https://www.trendhunter.com/trends/wood-islands.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Garden-Like Airport Terminals](https://www.trendhunter.com/trends/kempegowda-international-airport.md) - [Public Airport Seating Designs](https://www.trendhunter.com/trends/gateway-collection.md)