# Witchy Alcohol Branding Luster Beer Focuses on the Adult Entertainment Element of Intoxication By Meghan Young | Published 2016-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luster-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/luster-beer-student-project.html) & [kaywon.ac.kr](http://www.kaywon.ac.kr/CmsHome/MainDefault.aspx) Luster Beer boasts a [brand identity](https://www.trendhunter.com/trends/edinburgh-gin-redesign) not seen in this particular industry. Forgoing the usual [vintage labels and typography](https://www.trendhunter.com/trends/86-tattoo-limited-edition), it embraces a look that is much more [avant-garde and modern](https://www.trendhunter.com/trends/Rithms-Enlite). This is because it is also inspired by a different angle -- that of sexual desires. Interestingly enough, Luster Beer isn't far from the mark when it comes to this correlation. After all, beer goggles is a common term. Designed by Hyun Yun, HaeChan Jung and YeonHee Choi, Luster Beer is part of a student project for Kaywon University of Art & Design in Seoul, Korea. Drinking is part of adult entertainment, in a way, so it is only natural someone would draw the correlation deeper. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Alcohol Branding:** The trend of embracing avant-garde and modern branding approaches in the alcohol industry opens up opportunities for disruptive innovation in product design and marketing strategies. - **Exploring Unconventional Inspirations in Branding:** The trend of drawing inspiration from unconventional angles, such as sexual desires, in alcohol branding allows for disruptive innovation in creating unique and provocative brand identities. - **Creating an Adult Entertainment Experience:** The trend of integrating the concept of adult entertainment into the drinking experience paves the way for disruptive innovation in creating immersive and interactive experiences for consumers. ### Industries Being Reshaped - **Alcohol Beverage Industry:** The alcohol beverage industry can explore disruptive innovation opportunities by adopting avant-garde and unconventional branding approaches to stand out in a crowded market. - **Design and Advertising Industry:** The design and advertising industry can seize disruptive innovation opportunities by pushing boundaries and exploring unconventional inspirations to create unique and attention-grabbing alcohol brand identities. - **Hospitality and Entertainment Industry:** The hospitality and entertainment industry can leverage disruptive innovation by incorporating adult entertainment elements into drinking experiences to cater to consumers seeking immersive and unique entertainment options. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md)