# Sleep-Inducing Lotions Lush's 'Sleepy' Lotion Has Been Hailed as "Magic" by Reviewers By Ell Smith | Published 2017-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lushs-sleepy-lotion References: [odditycentral](http://www.odditycentral.com/news/10-sleepy-body-lotion-can-allegedly-help-insomniacs-get-a-good-nights-sleep.html) & [lush](http://www.lush.ca/en/body/body-lotions/sleepy/06854.html) [Lush's](https://www.trendhunter.com/trends/temple-balms) 'Sleepy' lotion is helping people fall asleep when counting sheep stops working. The soft and supple lavender-infused lotion that was initially created as a limited-edition offering has since been added to the company's permanent product line. The lotion, which uses a blend of [lavender, tonka and ylang ylang oil](https://www.trendhunter.com/trends/slumber-party-kit), serves as a holistic alternative for sleepless folks. According to a slew of social media users who helped this product go viral, a dollop Sleepy is all that's needed to drift into a dream-like state. The sweet-smelling salve has been hailed by users as "magic" and has even been credited as working better than medication. The all-natural ointment is the perfect addition to any [nightly routine](https://www.trendhunter.com/trends/this-works-1), helping skin stay healthy and hydrated, with sleep-inducing properties that'll help users catch some Z's. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sleep-inducing Products:** Creating lotions and other products with sleep-inducing properties can provide a natural alternative to medication for individuals seeking better sleep. - **Holistic Sleep Solutions:** The popularity of sleep-inducing lotions like Lush's 'Sleepy' highlights the growing demand for holistic sleep solutions that address both physical and mental well-being. - **Social Media Influence on Product Success:** The viral success of Lush's 'Sleepy' lotion demonstrates the impact and reach that social media can have in promoting and popularizing innovative products. ### Industries Being Reshaped - **Personal Care Products Industry:** The personal care products industry can explore the development of sleep-enhancing lotions and other related products to meet the growing consumer demand for natural sleep aids. - **Wellness and Lifestyle Industry:** In the wellness and lifestyle industry, there is an opportunity to offer holistic sleep solutions that incorporate sleep-inducing products like Lush's 'Sleepy' lotion to promote better sleep and overall well-being. - **Social Media Marketing Industry:** Social media marketers can leverage the success of Lush's 'Sleepy' lotion as a case study to develop effective strategies for promoting and generating awareness for innovative products in the market. ## Related on Trend Hunter - [Sleep Support Body Balms](https://www.trendhunter.com/trends/skinrecovery-relax-repair-body-balm.md) - [Sleep-Promoting Candle Designs](https://www.trendhunter.com/trends/sleep-scented-candle.md) - [Limited Edition Dream Sprays](https://www.trendhunter.com/trends/dream-spray.md) - [Herbal Sleep Support Tinctures](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Aromatherapeutic Sleep Patches](https://www.trendhunter.com/trends/blissful-sleep-inhalation-patch.md) - [Functional Sleep Fragrances](https://www.trendhunter.com/trends/this-works-own-time.md) - [Calming Bedtime Bath Soaks](https://www.trendhunter.com/trends/bedtime-bath-soak.md) - [Mood-Boosting Body Balms](https://www.trendhunter.com/trends/temple-balms.md)