# Shark-Themed Soap Bars Lush's Shark Fin Soap Supports a Good Cause By Ell Smith | Published 2018-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lushs-shark-fin-soap References: [thegloss](http://www.thegloss.com/beauty/lush-shark-fin-soap/) & [instagram](https://www.instagram.com/lushcosmetics/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Brands get just as excited about Shark Week as consumers do and [Lush's](https://www.trendhunter.com/trends/scan-me-for-scares) shark fin soap solidifies this. Perfect for those looking to add an element of fright to their bathroom routines, this soap comes equipped with a tiny shark fin that's sure to entice one's house guests. The electric blue product arrives with a grey fin placed in the middle, giving the appearance that a shark is lurking near the surface of the water. In addition to the aesthetics, this product features a lavender-lime scent and comes equipped with skin-softening ingredients to leave one's hands feeling fresh. 100% of the proceeds of this product support the Rob Stewart Foundation, which protects sharks and the oceans. Image Credit: Lush cosmetics via Instagram @lushcosmetics ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Shark-themed Products:** Opportunity for brands to create a range of shark-themed products to cater to the growing consumer interest in shark conservation and Shark Week. - **Eco-friendly Bath Products:** Innovation potential for bath product companies to develop eco-friendly formulas or packaging that align with consumer desire for sustainable and ethical products. - **Cause-driven Marketing:** Brands can leverage cause-driven marketing opportunities to support non-profit organizations or foundations, connecting with socially-conscious consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** Beauty brands can tap into the trend by creating shark-themed bath products and donating a portion of proceeds to marine conservation. - **Charitable Organizations and Foundations:** Non-profit organizations focused on shark conservation can collaborate with brands to create cause-related products and raise funds for their initiatives. - **Sustainable Packaging:** Companies specializing in sustainable packaging solutions can offer innovative options to bath product brands looking to meet consumer demand for eco-friendly packaging. ## Related on Trend Hunter - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Cartoon Anniversary Soap Bars](https://www.trendhunter.com/trends/nautical-nonsense.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Gruesome Horror Film Soaps](https://www.trendhunter.com/trends/blood-bubbles-soap.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md)