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# Music Video-Inspired Bath Lines
Lush's Goddess Collection Was Inspired by Arianna Grande

By Ell Smith | Published 2019-03-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lushs-goddess
References: [hypebae](https://hypebae.com/2019/3/lush-cosmetics-goddess-perfume-oil-soap-release-ariana-grande) & [lush](https://www.lush.ca/en/collections/goddess/)

[Lush's](https://www.trendhunter.com/trends/lush-x-katseye) Goddess collection has been released in full, offering a followup to the highly anticipated bath bomb that was inspired by Arianna Grande's music video.

The previously released bath bomb featured a bold and whimsical color palette consisting of dreamy pinks and purples. With the remainder of the line, this color palette remains consistent, offering consumers a perfume, soap and perfume oil that's true to the original product launch's aesthetic. Each item in this collection contains a scent profile that includes jasmine, rose, oudh fragrance and sandlewood, offering both sweet and sultry notes.

Perfect for updating one's [self care routine](https://www.trendhunter.com/trends/lushs-2025-halloween-collection), this line is sure to offer a romantic and comforting aesthetic. In addition, this product line remains largely plastic-free.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 16% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Music Video-inspired Bath Products:** Innovative bath lines inspired by music videos offer opportunities to merge pop culture trends with personal care products.
- **Sustainable Bath Products:** Environmentally-friendly bath products offer a niche market to meet the rising demand for sustainable and plastic-free items.
- **Perfumed Bath Products with Multiple Uses:** Consumer demand for versatile, multi-use products such as perfumed soaps and oils create opportunities for product diversification and increased profitability.

### Where This Applies

- **Personal Care Industry:** The personal care industry can benefit from new product lines inspired by contemporary, pop culture trends.
- **Sustainable Product Industry:** The push towards environmental sustainability creates a niche market for sustainable and plastic-free personal care products.
- **Fragrance Industry:** Offering multiple options for perfumed soaps, oils and other bath products can find disruptive innovation opportunities to further expand the fragrance industry.

## Related on Trend Hunter

- [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md)
- [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md)
- [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md)
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- [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md)
- [Celebratory Bath Product Collections](https://www.trendhunter.com/trends/lushs-2025-eid-collection.md)
- [Crossover Bodycare Collections](https://www.trendhunter.com/trends/super-fairy.md)
- [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md)
- [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)
