# Collectible Girl Group Soaps The Lush x KATSEYE Collaboration Shares Expressive Bath Essentials By Laura McQuarrie | Published 2025-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lush-x-katseye References: [weare.lush](https://weare.lush.com/press-releases/lush-and-global-girl-group-katseye-are-making-waves-this-summer-with-a-surprise-collaboration/)  The [Lush](https://www.trendhunter.com/trends/soap-art) x [KATSEYE](https://www.trendhunter.com/trends/gabriela-smoothie) collaboration launch coincides with KATSEYE’s highly anticipated second EP BEAUTIFUL CHAOS, and shares personality-packed products that champion individuality, sisterhood and self-expression. The Lush x KATSEYE Bath Bomb boasts a marbled gemstone design that dissolves into purple foam and shares the alluring scent of fruity davana and bunchu oils, plus benzoin resin for nostalgic, bubblegum-like sweetness. Like the [limited-edition bath bomb](https://www.trendhunter.com/trends/lush-shiba-inu), six collectible soaps feature KATSEYE’s iconic logo, each representing a different member of the girl group and sharing a unique scent and color story. The Dual Cherry Soap, for example, captures the look and scent of key lime pie, while the Dream Anchor Soap integrates Lush's fan-favorite The Comforter fragrance. The Lush x KATSEYE collaborations will be available in UK and Ireland shops and online. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 96% | Activity: 97% | Freshness: 44% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited-edition Collaborations:** This trend highlights the appeal of exclusive partnerships between beauty brands and music artists, creating unique, collectible items that resonate with fan culture. - **Scent Personalization:** By offering products with distinctive fragrances that reflect different personas, there is an opportunity to cater to consumers’ desire for personal expression through customized scent options. - **Nostalgic Fragrance Notes:** Nostalgic scents, such as bubblegum, offer brands a way to evoke emotions and memories, appealing to consumers seeking comfort and familiarity in their self-care products. ### Who This Affects Most - **Cosmetics and Skincare:** The intersection of beauty products and music collaborations allows for the creation of novel, branded skincare items that leverage celebrity influence to broaden market reach. - **Entertainment Merchandise:** Aligning with popular musical acts, the entertainment merchandise industry can innovate through themed personal care items that engage music fans and enhance artist branding. - **Retail and E-commerce:** Retailers can capitalize on exclusive product drops by integrating them into online platforms, thereby driving digital engagement and traffic through scarcity and fandom appeal. ## Related on Trend Hunter - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Spa-Style Bath Collections](https://www.trendhunter.com/trends/lush-spa-collection.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Mystery Cartoon Bodycare](https://www.trendhunter.com/trends/scoobydoo-x-lush.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Playful Bath Products](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)