# Storytelling Celtic Bath Products The Lush St. Patrick's Day Range Was Co-Created with Employees By Laura McQuarrie | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lush-st-patricks-day References: [weare.lush](https://weare.lush.com/press-releases/lush-launch-first-ever-st-patricks-day-range/)  In 2025, the first-ever Lush St. Patrick's Day range is launching online and in shops in Ireland and the UK as part of Lush's Co-Create program for employees fostering diversity, inclusion, equity, and belonging. Carrie Mullan from [Lush Belfast](https://www.trendhunter.com/trends/year-of-the-dragoninspired1) and Connaill Crawford from [Lush Newry](https://www.trendhunter.com/trends/lushs-2025-eid-collection) are the co-creators for this range inspired by Celtic symbols of tradition and folklore. The Craic [Bath](https://www.trendhunter.com/trends/pisces-moon) Bomb takes the shape of a Celtic harp and shares a soothing experience with warming cinnamon and grounding cedarwood. Claddagh Soap is exceptionally nourishing thanks to a base of coconut, rice bran, and rapeseed infused with herbaceous pine and fir needle absolute. With the first-of-its-kind Lush St. Patrick’s Day collection, customers and staff can enjoy authentic stories and products that hold deep meaning to the company's worldwide community. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 46% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Employee-driven Product Design:** The Co-Create program highlights a shift towards products designed by those deeply connected to their cultural stories and meanings. - **Cultural Storytelling in Consumer Goods:** Integrating folklore and heritage into product lines captures consumer interest and creates unique storytelling opportunities. - **Diversity in Product Development:** Collaborations that emphasize diversity and inclusion foster products representative of a wider range of perspectives and experiences. ### Sectors Adopting This - **Ethically-sourced Beauty Products:** As consumers prioritize ethical consumption, the beauty industry is adapting with increased transparency and sustainably-sourced ingredients. - **Customized Personal Care:** The trend towards personalizing personal care items based on cultural and regional influences offers a new direction for product innovation. - **Heritage-inspired Retail:** Retail sectors are embracing heritage-driven collections to connect emotionally with consumers and set themselves apart in a saturated market. ## Related on Trend Hunter - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md) - [Celebratory Bath Product Collections](https://www.trendhunter.com/trends/lushs-2025-eid-collection.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Diwali-Celebrating Bodycare Collections](https://www.trendhunter.com/trends/lush-2025-diwali.md) - [Eid-Celebrating Personal Care Collections](https://www.trendhunter.com/trends/eid-community-network.md) - [Celebratory Bathroom Collections](https://www.trendhunter.com/trends/lushs-limitededition-lunar-new-year-collection.md) - [Diwali-Themed Bath Melts](https://www.trendhunter.com/trends/diwali-bath-product.md)