# Sea Monster-Saving Cleansers The Lush Shark Fin Soap Protects the Predators By Marie | Published 2011-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lush-shark-fin-soap References: [temptalia](http://www.temptalia.com/lush-shark-fin-soap-for-charity) & [lush](http://www.lush.com/shop/products/bath-shower/soap/shark-fin-soap) Saving sea creatures has never felt -- or smelled -- better than with the [Lush](https://www.trendhunter.com/trends/soapless-cleanser) Shark Fin Soap. As described on the Lush website, the all-vegan cleanser is “packed full of softening seaweed, scrubby fine sea salt, and zest lime oil," to have you smelling great while helping out a great cause. With 100% of the profits going to [Shark Savers](https://www.trendhunter.com/trends/shark-facialpro-glow), a charity dedicated to protecting and conserving the shark population around the world, this predator-packed product is a win-win. Though I wouldn't personally want to meet up with a shark while out for a swim, the toothy sea monsters play a vital role in maintaining ocean life and the ecosystem. Rather than ordering a bowl of shark fin soup, why not try out the Lush Shark Fin Soap at an incredibly appetizing low price? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ocean Conservation:** The Lush Shark Fin Soap highlights the trend of consumers supporting ocean conservation through their purchase decisions. - **Vegan Skincare:** The popularity of the all-vegan Lush Shark Fin Soap showcases the trend of consumers seeking cruelty-free and environmentally friendly skincare products. - **Cause Marketing:** The Lush Shark Fin Soap exemplifies the trend of companies partnering with charitable organizations to create products that raise awareness and funds for important causes. ### Where This Applies - **Skincare:** The skincare industry can benefit from creating more sustainable and ethical products like the Lush Shark Fin Soap to meet the growing demand for vegan and eco-friendly alternatives. - **Charitable Organizations:** Charitable organizations focused on ocean conservation, like Shark Savers, can leverage cause marketing partnerships with beauty brands to raise more funds and increase awareness for their causes. - **Consumer Goods:** Consumer goods companies can explore cause marketing initiatives to engage socially conscious consumers and differentiate themselves in the market, as seen with the success of the Lush Shark Fin Soap. ## Related on Trend Hunter - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Grass-Scented Bubble Bars](https://www.trendhunter.com/trends/wash-and-grow.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md)