# Eco-Friendly Solid Mascaras LUSH Naked Mascara Provides a Natural Tint and Subtle Definition By Laura McQuarrie | Published 2023-06-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lush-naked-mascara References: [newbeauty](https://www.newbeauty.com/launch-list-beauty-products-launching-june-2023/10) & [lushusa](https://www.lushusa.com/makeup/eye-makeup/earth/9999900167.html) [LUSH Naked](https://www.trendhunter.com/trends/skincare-makeup) Mascara is available in four shades, each of which can be paired with one of three wands for [volume, definition or separation](https://www.trendhunter.com/trends/luxury-mascara). This eco-friendly mascara sets itself apart with a solid form and recyclable, plastic-free wands that are made of 100% bio-based material. The black, brown, coral and blue mascaras are meant to be used by lightly wetting the tip of the brush and placing it into the mascara, moving the applicator around and then using the applicator as usual. Once finished, the brush can be rinsed and air-dried, and the mascara can be shaken upside-down to ensure that no water remains inside. Unlike many mascaras that rely on beeswax, this [vegan formula](https://www.trendhunter.com/trends/oceanly-eyeshadows) incorporates plant-based waxes and oils. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 75% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Makeup:** Incorporating plant-based and recyclable ingredients to create sustainable makeup products. - **Solid Cosmetic Products:** Developing cosmetic products in solid form for resource and waste reduction. - **Vegan Makeup:** Creating makeup products that do not rely on animal-based ingredients. ### Industries Being Reshaped - **Cosmetics:** Exploring ways to produce sustainable, eco-friendly, and vegan makeup products. - **Sustainability:** Incorporating sustainable practices in makeup production to reduce waste and carbon footprint. - **Natural Beauty Products:** Developing natural, eco-friendly cosmetic products that embrace zero-waste and vegan lifestyles. ## Related on Trend Hunter - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Ultramarine Pigment Mascaras](https://www.trendhunter.com/trends/lash-blast-cleantopia-ultramarine-mascara.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md)