# French Revolution Editorials Andy Julia Shoots a Perfectly Peculiar Spread for Lush Magazine By Armida Ascano | Published 2010-11-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lush-magazine References: [hautemacabre](http://hautemacabre.com/2010/11/carmilla/) & [lushmag](http://www.lushmag.com/) This spread for Lush Magazine is totally Morticia Addams meets Marie Antoinette. The shoot features big bouffant hairstyles, [spooky pale makeup](https://www.trendhunter.com/trends/maczine) and smoldering stares that make for a marvelously macabre composition. Photographer Andy Julia practices expert lighting with the Lush Magazine spread, creating a ghostly feel that meshes well with the styling. Staying true to form with Lush Magazine, the shoot also successfully displays some of [this season's key pieces](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Check out the featured gallery for a sneak peek at what Lush Magazine has to offer. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Peculiar Styling:** Disruptive innovation opportunity: Explore unconventional and eccentric fashion trends that appeal to niche markets. - **Ghostly Photography:** Disruptive innovation opportunity: Develop innovative lighting techniques to create haunting, ethereal visuals that captivate audiences. - **Macabre Compositions:** Disruptive innovation opportunity: Incorporate dark and eerie elements into artistic compositions, catering to the growing demand for gothic aesthetics. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce unconventional fashion designs that blend historical influences with modern sensibilities, appealing to the avant-garde consumer segment. - **Photography:** Disruptive innovation opportunity: Develop advanced lighting techniques and equipment to capture unique, ghostly visuals, catering to the rising demand for atmospheric photography. - **Art:** Disruptive innovation opportunity: Explore the incorporation of dark and macabre elements into artistic compositions, targeting the growing market of individuals attracted to alternative and unconventional aesthetics. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)