# Jelly-Like Bath Bombs The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture By Mary Van Puymbroeck | Published 2017-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lush-jelly-bombs References: [brit.co](https://www.brit.co/lush-jelly-bath-bomb/) & [uk.lush](https://uk.lush.com/article/everything-you-need-know-about-jelly-bombs) The new 'Lush Jelly Bombs' are a cosmetic innovation unique to the all-natural, UK-based beauty brand. The Lush Jelly Bombs give bath water a gelatinous feel while calming and soothing the skin. Made from sodium alginate, the bombs react once they touch the water and turn the water into a jelly-like texture. While the jelly only sits on top of the water and not throughout the bath, the texture feels great on the skin and delivers a hit of moisture. According to online reviews, these can be difficult to clean up. That said, the relaxation benefits of soaking in a tub full of jelly are fantastic. Available in four refreshing varieties, these gelatinous bath bombs are currently only available in the UK, but should reach North America by Fall/Winter 2017. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Jelly-like Bath Products:** Opportunity for cosmetic companies to create innovative and unique bath products that turn water into a jelly-like texture. - **Sustainable Beauty Ingredients:** Opportunity for beauty brands to innovate by using eco-friendly ingredients in bath bombs, like sodium alginate. - **Multi-sensory Relaxation Products:** Opportunity for businesses to develop bath products that not only relax, but also add a unique multi-sensory experience, like the texture of jelly. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can take inspiration from Lush's Jelly Bombs to develop innovative bath products. - **Eco-friendly Beauty:** Opportunity for eco-friendly beauty companies to create products that not only focus on natural ingredients, but also unique and innovative textures. - **Wellness:** Businesses in the wellness industry can incorporate multi-sensory experiences into relaxation products, like jelly-like bath bombs, to improve consumer experiences. ## Related on Trend Hunter - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Liquid Bath Bombs](https://www.trendhunter.com/trends/liquid-bath-bombs.md) - [Color-Changing Bath Bombs](https://www.trendhunter.com/trends/color-changing-bath-bomb.md) - [Canine-Inspired Bath Bombs](https://www.trendhunter.com/trends/lush-shiba-inu.md) - [Cold Water Bath Bombs](https://www.trendhunter.com/trends/cold-water-bath-bomb.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md) - [Cold Bath Bombs](https://www.trendhunter.com/trends/cold-bath-bomb.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md)